More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9A99AF16
French language
Subject category: Marketing
Authors: Paul W Beamish (Ivey Business School, Western University); Tom Gleave (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2005-05-05
Length: 20 pages
Data source: Field research
Topics: Distribution; Pricing; Promotion policy; Market segmentation
Share a link: https://casecent.re/p/66185
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This is the French version of ''9A99A016''. Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co, needs to decide what means of distribution is most appropriate for the company''s newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products.
Location:
China
Industry:
Food and kindred products
Size:
Small
Other setting(s):
1995
Case
-
Reference no. 9A99A016
Subject category: Marketing
Authors: Paul W Beamish (Ivey Business School, Western University); Tom Gleave (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-12
Length: 14 pages
Data source: Field research
Topics: Distribution; Pricing; Promotion policy; Market segmentation
View full details

About

Abstract

This is the French version of ''9A99A016''. Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co, needs to decide what means of distribution is most appropriate for the company''s newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products.

Settings

Location:
China
Industry:
Food and kindred products
Size:
Small
Other setting(s):
1995

Related

Case
-
Reference no. 9A99A016
Subject category: Marketing
Authors: Paul W Beamish (Ivey Business School, Western University); Tom Gleave (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-12
Length: 14 pages
Data source: Field research
Topics: Distribution; Pricing; Promotion policy; Market segmentation
View full details