Published by:
Harvard Business Publishing
Length: 6 pages
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Abstract
Territory for new growth may be closer than you think. Many executives believe that real growth arrives in periodic waves of innovation and disruption. But for most companies, the answer to renewed growth lies much closer at hand. In fact, nearby market opportunities adjacent to a strong core business offer one of the surest paths to new growth, whether industries are stable or changing rapidly.
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Abstract
Territory for new growth may be closer than you think. Many executives believe that real growth arrives in periodic waves of innovation and disruption. But for most companies, the answer to renewed growth lies much closer at hand. In fact, nearby market opportunities adjacent to a strong core business offer one of the surest paths to new growth, whether industries are stable or changing rapidly.