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Prize winner
Case
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Reference no. 9B06M016
Subject category: Strategy and General Management
Authors: Harold Crookell (Ivey Business School, Western University); Paul W Beamish (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-01-10
Length: 11 pages
Data source: Published sources
Topics: Corporate strategy; International business; Joint ventures; Licensing
Share a link: https://casecent.re/p/67726
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Abstract

Two years after signing a license agreement in the UK, the company now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the UK licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide whether to enter Europe via licensing, joint venture or direct investment. This case is a sequel to ''Cameron Auto Parts (A) Revised'' (9B06M015).
Location:
US, Australia, EU
Industry:
Transportation equipment
Teaching note
-
Reference no. 8B06M16
Subject category: Strategy and General Management
Authors: Harold Crookell (Ivey Business School, Western University); Paul W Beamish (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-01-10
Length: 7 pages
Data source: Published sources
View full details
Case
-
Reference no. 9B06M015
Subject category: Strategy and General Management
Authors: Harold Crookell (Ivey Business School, Western University); Paul W Beamish (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-01-10
Length: 13 pages
Data source: Published sources
Topics: Corporate strategy; Exports; International business; Licensing
View full details
Case
-
Reference no. 9B06MC15
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Harold Crookell (Ivey Business School, Western University); Paul W Beamish (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-02-05
Length: 10 pages
Data source: Published sources
Topics: Licensing; International business; Exports; Corporate strategy
View full details
Case
-
Reference no. 9B06MC16
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Harold Crookell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-02-28
Length: 10 pages
Data source: Published sources
Topics: Licensing; Joint ventures; International business; Corporate strategy
View full details

About

Abstract

Two years after signing a license agreement in the UK, the company now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the UK licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide whether to enter Europe via licensing, joint venture or direct investment. This case is a sequel to ''Cameron Auto Parts (A) Revised'' (9B06M015).

Settings

Location:
US, Australia, EU
Industry:
Transportation equipment

Related

Teaching note
-
Reference no. 8B06M16
Subject category: Strategy and General Management
Authors: Harold Crookell (Ivey Business School, Western University); Paul W Beamish (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-01-10
Length: 7 pages
Data source: Published sources
View full details
Case
-
Reference no. 9B06M015
Subject category: Strategy and General Management
Authors: Harold Crookell (Ivey Business School, Western University); Paul W Beamish (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-01-10
Length: 13 pages
Data source: Published sources
Topics: Corporate strategy; Exports; International business; Licensing
View full details
Case
-
Reference no. 9B06MC15
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Harold Crookell (Ivey Business School, Western University); Paul W Beamish (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-02-05
Length: 10 pages
Data source: Published sources
Topics: Licensing; International business; Exports; Corporate strategy
View full details
Case
-
Reference no. 9B06MC16
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Paul W Beamish (Ivey Business School, Western University); Harold Crookell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-02-28
Length: 10 pages
Data source: Published sources
Topics: Licensing; Joint ventures; International business; Corporate strategy
View full details
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