Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 7 pages
Data source: Published sources
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Abstract
Viacom Inc, currently split as Viacom Inc and CBS Corp, forayed into China in 1995. By 2005, the company brought its world-class entertainment programmes, aimed at the youth market, to the Chinese audience, however, the company, like other foreign companies, had to face government regulations that kept changing from time to time. The case chronicles the company background, the diverse channels it used to make progress and the challenges it had to face in China in the wake of fresh regulations and cultural hurdles. A structured assignment ''306-212-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
About
Abstract
Viacom Inc, currently split as Viacom Inc and CBS Corp, forayed into China in 1995. By 2005, the company brought its world-class entertainment programmes, aimed at the youth market, to the Chinese audience, however, the company, like other foreign companies, had to face government regulations that kept changing from time to time. The case chronicles the company background, the diverse channels it used to make progress and the challenges it had to face in China in the wake of fresh regulations and cultural hurdles. A structured assignment ''306-212-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources