Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
Share a link:
https://casecent.re/p/74208
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Abstract
This structured assignment is to accompany the case ''306-212-1''. The abstract of the case is as follows: Viacom Inc, currently split as Viacom Inc and CBS Corp, forayed into China in 1995. By 2005, the company brought its world-class entertainment programmes, aimed at the youth market, to the Chinese audience, however, the company, like other foreign companies, had to face government regulations that kept changing from time to time. The case chronicles the company background, the diverse channels it used to make progress and the challenges it had to face in China in the wake of fresh regulations and cultural hurdles.
About
Abstract
This structured assignment is to accompany the case ''306-212-1''. The abstract of the case is as follows: Viacom Inc, currently split as Viacom Inc and CBS Corp, forayed into China in 1995. By 2005, the company brought its world-class entertainment programmes, aimed at the youth market, to the Chinese audience, however, the company, like other foreign companies, had to face government regulations that kept changing from time to time. The case chronicles the company background, the diverse channels it used to make progress and the challenges it had to face in China in the wake of fresh regulations and cultural hurdles.