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Supporting video
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Reference no. 7A94A006
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Francisco L Roman (Ivey Publishing, Western University); Marjorie Poblador (Ivey Publishing, Western University)
Published by: Ivey Publishing
Published in: 1994
Length: 2 minutes
Data source: Field research
Topics: Marketing management; International marketing
Notes: File size 148.6MB. Click for more information.
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Abstract

This supporting video is to accompany the case series.
Location:
Philippines
Industry:
Wholesale trade, durable goods
Size:
Medium
Case
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Reference no. 9A94A006
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2000-05-01
Length: 9 pages
Data source: Field research
Topics: Marketing management; International marketing
View full details
Compact case
Supplement
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Reference no. 9A94A007
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Francisco L Roman (Ivey Publishing, Western University); Marjorie Poblador (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 1998-11-30
Length: 1 pages
Data source: Field research
Topics: Marketing management; International marketing
View full details

About

Abstract

This supporting video is to accompany the case series.

Settings

Location:
Philippines
Industry:
Wholesale trade, durable goods
Size:
Medium

Related

Case
-
Reference no. 9A94A006
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2000-05-01
Length: 9 pages
Data source: Field research
Topics: Marketing management; International marketing
View full details
Compact case
Supplement
-
Reference no. 9A94A007
Subject category: Marketing
Authors: John R Kennedy (Ivey Business School, Western University); Francisco L Roman (Ivey Publishing, Western University); Marjorie Poblador (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 1998-11-30
Length: 1 pages
Data source: Field research
Topics: Marketing management; International marketing
View full details