Product details

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Case
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Reference no. 9-807-113
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 1 February 2010
Revision date: 17-May-2019
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Fabindia is a for-profit Indian retail company with the stated mission of providing employment to weavers and traditional handicraft artisans in rural India. Established in 1960 as an exporter of home furnishings, Fabindia has grown as a consumer-facing retailer of apparel, home furnishings, organic food, and body care products, and has plans to expand further. Given their mission, their supply chain is fragmented, geographically scattered, and unpredictable. Can they overcome these challenges and still grow profitably while staying committed to their mission?
Location:
Industry:
Size:
USD28 million revenues, 600+ employees
Other setting(s):
2006

About

Abstract

Fabindia is a for-profit Indian retail company with the stated mission of providing employment to weavers and traditional handicraft artisans in rural India. Established in 1960 as an exporter of home furnishings, Fabindia has grown as a consumer-facing retailer of apparel, home furnishings, organic food, and body care products, and has plans to expand further. Given their mission, their supply chain is fragmented, geographically scattered, and unpredictable. Can they overcome these challenges and still grow profitably while staying committed to their mission?

Settings

Location:
Industry:
Size:
USD28 million revenues, 600+ employees
Other setting(s):
2006

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