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This video is to accompany the case. This video includes 6 main clips plus one additional clip with supplementary material. The video clips are an integral part of the case series. The video should not be used except in conjunction with the cases. This case series follows the journey of Unilever Foodsolutions and its President Diego Bevilacqua over a 4 year journey to build a 'formidable force in foodservice'. Each case has accompanying video clips. The introduction video clip is used to set the scene before discussion of the (A) case. The (A) case begins in 2001 with the challenge of developing a new foodservice business model and organisation, following Unilever's acquisition of Bestfoods. Diego, the division's new President, had made significant steps forward in agreeing a new organisational model, which carved foodservice out of Unilever's Foods business, making it a separate but interdependent division. But implementation was proving difficult. It is clear that the new business needs a clear strategy. The (A1) case supplements the video, offering more details of the event at which the Foodservice team determined its must-win battles, the core of its strategy. The (B) case, set in September 2001, is a transcript of one of the video segments, highlighting the challenges in engaging the organisation in the new strategy and business model. Resistance is strong and Diego is asking his boss to send a letter to all the senior executives to remind them of the decisions that had been agreed. A year later, the (C) case reveals that there are still organisational issues - this time with Diego's top team who are still not working together as an effective team. The debate is whether Diego needs to make changes to the team, even though they are delivering on their targets. The (D) case highlights the key events and actions, as the Unilever Foodsolutions organisation really starts to work together and deliver much improved results. It also sets out the key lessons Diego shares from his time leading the journey.