Product details

This is the second of a two-case series (507-035-1 and 507-075-1). DSM, a global chemical firm based in The Netherlands, established Solutech BV in 1993 as a subsidiary of the venturing and business development unit. In 2001, Solutech began to revamp the production and marketing of Solupor, a speciality high performance microporous membrane used in many applications including separation and filtration. In 2002, a new manager took over the initiative to commercialise Solupor. His task was to deal with the past constructively, including challenges from employees, and to bring the product to profitability. This case is suitable for courses in marketing strategy and global marketing.