Subject category:
Economics, Politics and Business Environment
Published by:
INSEAD
Version: 05.2014
Length: 26 pages
Data source: Field research
Abstract
This is the first of a two-case series. Danfoss is one of Denmark's largest family firms, producing components for a wide range of industrial control activity. Spanning the period 1996- 2004, the case begins by looking at Danfoss' globalisation strategy, then focuses on its specific experience and learning in China, before returning to the wider challenges that globalisation in China poses for Danfoss as a whole. The focus is on the refrigeration and controls (RC) division, the key Danfoss division to enter China.
Time period
The events covered by this case took place in 1996-2004.Geographical setting
Region:
Asia
Country:
China
Featured company
Danfoss
Industry:
Industrial controls (refrigeration)
Featured protagonist
- Jørgen Mads Clausen (male), CEO
About
Abstract
This is the first of a two-case series. Danfoss is one of Denmark's largest family firms, producing components for a wide range of industrial control activity. Spanning the period 1996- 2004, the case begins by looking at Danfoss' globalisation strategy, then focuses on its specific experience and learning in China, before returning to the wider challenges that globalisation in China poses for Danfoss as a whole. The focus is on the refrigeration and controls (RC) division, the key Danfoss division to enter China.
Settings
Time period
The events covered by this case took place in 1996-2004.Geographical setting
Region:
Asia
Country:
China
Featured company
Danfoss
Industry:
Industrial controls (refrigeration)
Featured protagonist
- Jørgen Mads Clausen (male), CEO