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Case
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Reference no. 204-159-1
Published by: INSEAD
Originally published in: 2004
Version: 05.2014

Abstract

This is the first of a two-case series. Danfoss is one of Denmark's largest family firms, producing components for a wide range of industrial control activity. Spanning the period 1996- 2004, the case begins by looking at Danfoss' globalisation strategy, then focuses on its specific experience and learning in China, before returning to the wider challenges that globalisation in China poses for Danfoss as a whole. The focus is on the refrigeration and controls (RC) division, the key Danfoss division to enter China.

Time period

The events covered by this case took place in 1996-2004.

Geographical setting

Region:
Asia
Country:
China

Featured company

Danfoss
Industry:
Industrial controls (refrigeration)

Featured protagonist

  • Jørgen Mads Clausen (male), CEO

About

Abstract

This is the first of a two-case series. Danfoss is one of Denmark's largest family firms, producing components for a wide range of industrial control activity. Spanning the period 1996- 2004, the case begins by looking at Danfoss' globalisation strategy, then focuses on its specific experience and learning in China, before returning to the wider challenges that globalisation in China poses for Danfoss as a whole. The focus is on the refrigeration and controls (RC) division, the key Danfoss division to enter China.

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Time period

The events covered by this case took place in 1996-2004.

Geographical setting

Region:
Asia
Country:
China

Featured company

Danfoss
Industry:
Industrial controls (refrigeration)

Featured protagonist

  • Jørgen Mads Clausen (male), CEO

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