Tesco versus Sainsbury's: Growth Strategies and Corporate Competitiveness 1990-2007

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Case

Reference no. 308-065-1

Subject category: Strategy and General Management

Authors: Markus Kreutzer (University of St. Gallen); Christoph Lechner (University of St. Gallen)

Published by: University of St Gallen

Published in: 2008

Length: 26 pages

Data source: Published sources

Topics: Tesco; Sainsbury's; Growth; Growth strategies; International expansion; Merger and acquisitions (M&A); Alliances; Inorganic and organic growth; Diversification; Competitive strategies; Corporate competitiveness; Strategic initiatives; Retailing; Food retailing; Asda

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Abstract

This case describes and compares the growth strategies, the concrete growth initiatives and the resulting corporate competitiveness of the two main British grocery businesses; Sainsbury's and Tesco. It starts in 1990, when Sainsbury's was the clear market leader way ahead of Tesco and ends in 2008, when Tesco reached a market share of about 30% in the UK, roughly the same as its rivals Sainsbury's and ASDA (a Wal-Mart subsidiary) combined. Today, Tesco is no longer a mere UK retailer but an international business providing telephony, financial services, legal services, books, music and electrical goods.