Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 11 August 2008
Length: 19 pages
Data source: Field research
Abstract
The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding original equipment manufacturer or private-label contracts, and / or diversifying into other businesses within Turkey. Details Arcelik''s position within various markets and relevant features of the home appliances industry.
About
Abstract
The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding original equipment manufacturer or private-label contracts, and / or diversifying into other businesses within Turkey. Details Arcelik''s position within various markets and relevant features of the home appliances industry.
Settings
Location:
Industry:
Size:
10,000 employees, USD2.4 billion
Other setting(s):
2003-2004