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Thumbnail image for product with reference number 508-123-4
Commercialisation of the Game of Cricket: Is It a Win-win Situation?
Structured assignment
-
Reference no. 508-123-4
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Rajan Shah (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Game of cricket; Board of Control for Cricket in India (BCCI); Indian Premier League (IPL); Indian Cricket League (ICL); Marketing of a game; Emergence of cricket in India; Success factors of a game; Business model of IPL; Cricket World Cup; T20 vs test cricket format; Franchise model of cricket; Sony-World Sports Group in India; Commercialisation of cricket
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Abstract

This structured assignment is to accompany the case.
Location:
India
Industry:
Sports
Other setting(s):
1970-2008
Thumbnail image for product with reference number 508-123-8
Commercialisation of the Game of Cricket: Is It a Win-win Situation?
Teaching note
-
Reference no. 508-123-8
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Rajan Shah (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 8 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 508-123-1
Commercialisation of the Game of Cricket: Is It a Win-win Situation?
Case
-
Reference no. 508-123-1
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 7 pages
Data source: Published sources
Topics: Game of cricket; Board of Control for Cricket in India (BCCI); Indian Premier League (IPL); Indian Cricket League (ICL); Marketing of a game; Emergence of cricket in India; Success factors of a game; Business model of IPL; Cricket World Cup; T20 vs test cricket format; Franchise model of cricket; Sony-World Sports Group in India; Commercialisation of cricket
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
India
Industry:
Sports
Other setting(s):
1970-2008

Related

Thumbnail image for product with reference number 508-123-8
Commercialisation of the Game of Cricket: Is It a Win-win Situation?
Teaching note
-
Reference no. 508-123-8
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Rajan Shah (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 8 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 508-123-1
Commercialisation of the Game of Cricket: Is It a Win-win Situation?
Case
-
Reference no. 508-123-1
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 7 pages
Data source: Published sources
Topics: Game of cricket; Board of Control for Cricket in India (BCCI); Indian Premier League (IPL); Indian Cricket League (ICL); Marketing of a game; Emergence of cricket in India; Success factors of a game; Business model of IPL; Cricket World Cup; T20 vs test cricket format; Franchise model of cricket; Sony-World Sports Group in India; Commercialisation of cricket
View full details