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Prize winner
Authors: Heiko Spitzeck
Published by: Cranfield School of Management
Published in: 2009

Abstract

Marks & Spencer (M&S) is one of the UK's leading retailers, with over 21 million people visiting M&S stores around the country every week. On the 15th of January 2007 The Independent published an article titled 'M&S to go carbon neutral in £200 million green initiative' announcing the now famous M&S Plan A. This initiative is an ambitious environmental strategy incorporating 100 commitments in five key areas: (1) climate change; (2) waste management; (3) sustainable raw materials; (4) fairness; and (5) health. Plan A includes aims for M&S to become carbon neutral, send no waste to landfill, be a fair trading partner and help customers to live healthier lifestyles. The Plan A strategy announced in January 2007, envisaged that all these 100 targets would be realised by 2012, and would require an investment of £200 million. This strategy goes to the core of M&S's identity. As the economic downturn impacts on retail business, Richard Gillies, head of Plan A, is asked to create a business case for the different initiatives forming Plan A to move forward. Students are asked to analyse Plan A initiatives on their business value and to present their findings.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 2008-2009.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Marks & Spencer (M&S)
Employees:
10000+
Turnover:
GBP 9 billion sales (profit 1 billion)

About

Abstract

Marks & Spencer (M&S) is one of the UK's leading retailers, with over 21 million people visiting M&S stores around the country every week. On the 15th of January 2007 The Independent published an article titled 'M&S to go carbon neutral in £200 million green initiative' announcing the now famous M&S Plan A. This initiative is an ambitious environmental strategy incorporating 100 commitments in five key areas: (1) climate change; (2) waste management; (3) sustainable raw materials; (4) fairness; and (5) health. Plan A includes aims for M&S to become carbon neutral, send no waste to landfill, be a fair trading partner and help customers to live healthier lifestyles. The Plan A strategy announced in January 2007, envisaged that all these 100 targets would be realised by 2012, and would require an investment of £200 million. This strategy goes to the core of M&S's identity. As the economic downturn impacts on retail business, Richard Gillies, head of Plan A, is asked to create a business case for the different initiatives forming Plan A to move forward. Students are asked to analyse Plan A initiatives on their business value and to present their findings.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2008-2009.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Marks & Spencer (M&S)
Employees:
10000+
Turnover:
GBP 9 billion sales (profit 1 billion)

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