Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-608-119
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 10 December 2023
Revision date: 17-Jan-2024

Abstract

The emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also had a huge impact on the business models of major record labels. Modularity, and the commoditization spillover enabled by modularity in the personal computer industry, was a major force in the development of the market. While Apple's iPod today holds the dominant market position, new forces of commoditization continue to drive shifts in the value chain. The case examines the commoditization cycle, and contrasts integrated solutions such as the iPod - iTunes software - iTunes Music Store with emerging competition from other MP3 players and the Amazon.com Music Store.
Industry:
Other setting(s):
2007

About

Abstract

The emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also had a huge impact on the business models of major record labels. Modularity, and the commoditization spillover enabled by modularity in the personal computer industry, was a major force in the development of the market. While Apple's iPod today holds the dominant market position, new forces of commoditization continue to drive shifts in the value chain. The case examines the commoditization cycle, and contrasts integrated solutions such as the iPod - iTunes software - iTunes Music Store with emerging competition from other MP3 players and the Amazon.com Music Store.

Settings

Industry:
Other setting(s):
2007

Related