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Authors: Jody Heymann
Chapter from: "Profit at the Bottom of the Ladder: Creating Value by Investing in Your Workforce"
Published by: Harvard Business Publishing
Published in: 2010

Abstract

There is a demonstrated advantage in overall business performance among high-engagement companies compared with their low-engagement counterparts. Yet despite persuasive evidence, companies rarely maximize the potential benefits of employee engagement by encouraging it in workers at all levels of the corporate ladder. It's time to unlock the potential increase in customer satisfaction, commercial sales, and diminished turnover rates that engaging and motivating your low-level employees can bring, even in an economic downturn. This chapter shows you how to design a customized incentive program that will increase the engagement and motivation of employees at all levels. It provides dozens of real-world approaches that can be tailored to almost every budget and business model, from all-expenses-paid all-company vacations to simple public recognition of a job well done. Even if you don't have a large budget, this chapter equips you with ways to maximize your return on investment by using targeted incentive programs for specific areas of improvement. This chapter is excerpted from ‘Profit at the Bottom of the Ladder: Creating Value by Investing in Your Workforce'.

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Abstract

There is a demonstrated advantage in overall business performance among high-engagement companies compared with their low-engagement counterparts. Yet despite persuasive evidence, companies rarely maximize the potential benefits of employee engagement by encouraging it in workers at all levels of the corporate ladder. It's time to unlock the potential increase in customer satisfaction, commercial sales, and diminished turnover rates that engaging and motivating your low-level employees can bring, even in an economic downturn. This chapter shows you how to design a customized incentive program that will increase the engagement and motivation of employees at all levels. It provides dozens of real-world approaches that can be tailored to almost every budget and business model, from all-expenses-paid all-company vacations to simple public recognition of a job well done. Even if you don't have a large budget, this chapter equips you with ways to maximize your return on investment by using targeted incentive programs for specific areas of improvement. This chapter is excerpted from ‘Profit at the Bottom of the Ladder: Creating Value by Investing in Your Workforce'.

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