French language
Subject category:
Strategy and General Management
Published by:
ESSEC Business School
Length: 14 pages
Data source: Published sources
Abstract
This is a French version. The case describes the evolution of the partnership between Disney and Pixar from 1991 to 2006. In 1991, Disney decided to outsource the production of 3D animated films to Pixar, while focusing on their marketing and distribution. Between 1995 and 2005, the films resulting from the Disney-Pixar partnership were extremely successful. In 2006, Disney eventually bought its partner for 7.4 billion dollars and Steve Jobs became Disney''s largest individual shareholder. Why was the Disney - Pixar partnership so successful? Why did Disney end up buying its partner?
Subject category:
Strategy and General Management
Published by:
ESSEC Business School
Length: 7 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
ESSEC Business School
Format:
.ppt
Data source: Published sources
About
Abstract
This is a French version. The case describes the evolution of the partnership between Disney and Pixar from 1991 to 2006. In 1991, Disney decided to outsource the production of 3D animated films to Pixar, while focusing on their marketing and distribution. Between 1995 and 2005, the films resulting from the Disney-Pixar partnership were extremely successful. In 2006, Disney eventually bought its partner for 7.4 billion dollars and Steve Jobs became Disney''s largest individual shareholder. Why was the Disney - Pixar partnership so successful? Why did Disney end up buying its partner?
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Subject category:
Strategy and General Management
Published by:
ESSEC Business School
Length: 7 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
ESSEC Business School
Format:
.ppt
Data source: Published sources