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Case
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Reference no. 9-403-S20
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 2 January 2002
Length: 20 pages
Data source: Published sources

Abstract

This is a Spanish version. Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change.
Location:
Size:
140,000 employees, USD1 billion revenues
Other setting(s):
1978-1992

About

Abstract

This is a Spanish version. Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change.

Settings

Location:
Size:
140,000 employees, USD1 billion revenues
Other setting(s):
1978-1992

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