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Case
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Reference no. 9-310-071
Subject category: Entrepreneurship
Authors: Regina E Herzlinger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 23 February 2021
Revision date: 29-Mar-2021
Length: 16 pages
Data source: Field research
Topics: Competitive forces; Corporate social responsibility; Employee benefits; Employee compensation; Health; Health care; Health care assistance; Health insurance; Insurance; Market entry; Exit strategy
Share a link: https://casecent.re/p/99207
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Abstract

Vitality is part of a USD2 billion start-up South African and UK health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the US market.
Locations:
South Africa; United Kingdom; United States
Industry:
Health insurance
Size:
Gross revenue USD2 billion
Other setting(s):
2010
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Abstract

Vitality is part of a USD2 billion start-up South African and UK health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the US market.

Settings

Locations:
South Africa; United Kingdom; United States
Industry:
Health insurance
Size:
Gross revenue USD2 billion
Other setting(s):
2010

Related

Sorry, this product has no related items.