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Thumbnail image for product with reference number 9-810-027
Novasys Medical
Case
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Reference no. 9-810-027
Subject category: Entrepreneurship
Authors: Richard G Hamermesh (Harvard Business School); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 2 August 2012
Revision date: 5-Sep-2012
Length: 29 pages
Data source: Field research
Topics: Health care policy; Entrepreneurial management; Innovation; Government; Corporate ventures; Entrepreneurship; Product development; Business & government relations
Share a link: https://casecent.re/p/99224
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Abstract

Novasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.
Locations:
United States; California
Industries:
Health care services; Medical equipment & devices; Health care
Size:
0 (Start-up), 20 employees
Other setting(s):
2009
Thumbnail image for product with reference number 5-811-084
Novasys Medical
Teaching note
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Reference no. 5-811-084
Subject category: Entrepreneurship
Authors: Richard G Hamermesh (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 13 June 2011
Length: 7 pages
Data source: Field research
View full details

About

Abstract

Novasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.

Settings

Locations:
United States; California
Industries:
Health care services; Medical equipment & devices; Health care
Size:
0 (Start-up), 20 employees
Other setting(s):
2009

Related

Thumbnail image for product with reference number 5-811-084
Novasys Medical
Teaching note
-
Reference no. 5-811-084
Subject category: Entrepreneurship
Authors: Richard G Hamermesh (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 13 June 2011
Length: 7 pages
Data source: Field research
View full details