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Case
-
Reference no. 9-703-S15
Spanish language
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 13 November 2000
Length: 14 pages
Data source: Field research
Topics: Patents; Competition; Strategy formulation; Game theory; Competitive strategy
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Abstract

This is a Spanish version. The NutraSweet Co has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent move and countermove in both the marketplace and the courts. Also, discusses the business 'game' that takes place at both the tactical and value levels. Ends with the final countdown to the expiration of NutraSweet's US patent.
Locations:
Canada; Japan; United States; Europe
Industries:
Food; Beverages; Sugars & sweeteners
Size:
USD2 billion revenues
Other setting(s):
1965-1992
Teaching note
-
Reference no. 5-795-164
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1995
Length: 28 pages
View full details
Case
-
Reference no. 9-794-079
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 13 November 2000
Length: 14 pages
Data source: Field research
Topics: Patents; Competition; Strategy formulation; Game theory; Competitive strategy
View full details
Compact case
Supplement
-
Reference no. 9-794-080
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 2 pages
Data source: Field research
Topics: Patents; Strategy formulation; Competition
View full details
Compact case
Supplement
-
Reference no. 9-794-081
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School); Rena Henderson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 3 pages
Data source: Field research
Topics: Competition; Patents; Strategy formulation
View full details
Compact case
Supplement
-
Reference no. 9-794-082
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 1 pages
Data source: Field research
Topics: Competition; Patents; Strategy formulation
View full details
Supplement
-
Reference no. 9-794-083
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 10 pages
Data source: Field research
Topics: Competition; Patents; Strategy formulation
View full details
Compact case
Supplement
-
Reference no. 9-794-084
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 1 pages
Data source: Field research
Topics: Competition; Patents; Strategy formulation
View full details
Compact case
Supplement
-
Reference no. 9-794-085
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 1 pages
Data source: Field research
Topics: Competition; Patents; Strategy formulation
View full details

About

Abstract

This is a Spanish version. The NutraSweet Co has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent move and countermove in both the marketplace and the courts. Also, discusses the business 'game' that takes place at both the tactical and value levels. Ends with the final countdown to the expiration of NutraSweet's US patent.

Settings

Locations:
Canada; Japan; United States; Europe
Industries:
Food; Beverages; Sugars & sweeteners
Size:
USD2 billion revenues
Other setting(s):
1965-1992

Related

Teaching note
-
Reference no. 5-795-164
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1995
Length: 28 pages
View full details
Case
-
Reference no. 9-794-079
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 13 November 2000
Length: 14 pages
Data source: Field research
Topics: Patents; Competition; Strategy formulation; Game theory; Competitive strategy
View full details
Compact case
Supplement
-
Reference no. 9-794-080
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 2 pages
Data source: Field research
Topics: Patents; Strategy formulation; Competition
View full details
Compact case
Supplement
-
Reference no. 9-794-081
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School); Rena Henderson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 3 pages
Data source: Field research
Topics: Competition; Patents; Strategy formulation
View full details
Compact case
Supplement
-
Reference no. 9-794-082
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 1 pages
Data source: Field research
Topics: Competition; Patents; Strategy formulation
View full details
Supplement
-
Reference no. 9-794-083
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 10 pages
Data source: Field research
Topics: Competition; Patents; Strategy formulation
View full details
Compact case
Supplement
-
Reference no. 9-794-084
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 1 pages
Data source: Field research
Topics: Competition; Patents; Strategy formulation
View full details
Compact case
Supplement
-
Reference no. 9-794-085
Subject category: Strategy and General Management
Authors: Adam Brandenburger (Harvard Business School); Maryellen Costello (Harvard Business School); Julia Kou (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 April 1995
Length: 1 pages
Data source: Field research
Topics: Competition; Patents; Strategy formulation
View full details