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Thumbnail image for product with reference number 507-109-1
Hyundai and Kia: Automobile Branding in China
Case
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Reference no. 507-109-1
Subject category: Marketing
Authors: Paul YJ Kim (HKU Business School, The University of Hong Kong); Amy Tang (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2007
Length: 37 pages
Data source: Published sources
Topics: Automobile; Marketing; Branding
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Share a link: https://casecent.re/p/75511
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Thumbnail image for product with reference number 506-208-1
Nissan Motor Co, Ltd: The Hakone Pilot (A)
Case
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Reference no. 506-208-1
Subject category: Marketing
Authors: David Weinstein (INSEAD)
Published by: INSEAD
Originally published in: 2006
Version: 03.2015
Revision date: 7-Apr-2015
Length: 25 pages
Data source: Field research
Topics: Distribution; Channels; Channel conflict; Automobile distribution; Automobile dealers; Pricing strategy; Market segmentation; Aftersales
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Share a link: https://casecent.re/p/70280
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Thumbnail image for product with reference number 506-209-1
Compact case
Nissan Motor Co, Ltd: The Hakone Pilot (B)
Case
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Reference no. 506-209-1
Subject category: Marketing
Authors: David Weinstein (INSEAD)
Published by: INSEAD
Originally published in: 2006
Version: 03.2015
Revision date: 7-Apr-2015
Length: 4 pages
Data source: Field research
Topics: Distribution; Channels; Channel conflict; Automobile distribution; Automobile dealers; Pricing strategy; Market segmentation; Aftersales
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Share a link: https://casecent.re/p/70281
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Thumbnail image for product with reference number 307-271-1
Chinese Automakers' International Drive
Case
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Reference no. 307-271-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sandhya Hotchandani (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2007
Length: 17 pages
Data source: Published sources
Topics: Chinese automakers; China cars; Automobile industry; Globalisation; International markets; Expansion strategies; Shanghai Automotive (AIC); First Automobile Works (FAW); Dongfeng Motor Corporation; Geely Automobile; Chery Automobile; Challenges of globalisation; Low-cost production
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Share a link: https://casecent.re/p/74876
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Thumbnail image for product with reference number GS42
Toyota: Demand Chain Management
Case
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Reference no. GS42
Subject category: Production and Operations Management
Authors: Hau L Lee (Stanford Graduate School of Business, Stanford University); Barchi Peleg-Gillai (Stanford Graduate School of Business, Stanford University); Seungjin Whang (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 18 March 2005
Length: 24 pages
Data source: Field research
Topics: Automobile market; Automobile production; Demand chain management; Distribution
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Share a link: https://casecent.re/p/87248
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Thumbnail image for product with reference number 520-0009-1
Freud Would Be Driving a Touareg: 'Tell Me What You Drive, I'll Tell You Who You Are'
Case
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Reference no. 520-0009-1
Subject category: Marketing
Authors: François Domergue (Omnes Education)
Published by: OMNES EDUCATION Group
Originally published in: 2020
Version: January 2020
Length: 28 pages
Data source: Generalised experience
Topics: Automobile industry; Consumer behaviour; Marketing strategy; Brand management; Industrial marketing
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Share a link: https://casecent.re/p/167547
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Thumbnail image for product with reference number 502-036-1
Cielo - A Car in Trouble
Case
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Reference no. 502-036-1
Subject category: Marketing
Authors: A Mukund (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2002
Length: 8 pages
Data source: Published sources
Topics: Daewoo Motors India; Indian automobile market; Positioning of Cielo; Promotional schemes in the Indian automobile industry
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Share a link: https://casecent.re/p/21607
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Thumbnail image for product with reference number 503-107-1
Skoda Auto (B): Brand Turnaround Postscript
Case
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Reference no. 503-107-1
Subject category: Marketing
Authors: Prashant Malaviya (INSEAD); Swati Srivastava (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: 01/2020
Revision date: 6-Jan-2021
Length: 14 pages
Data source: Field research
Topics: Marketing; Branding; Advertising; Customer analysis; Automobile
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Share a link: https://casecent.re/p/8156
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Thumbnail image for product with reference number 503-106-1
Skoda Auto (A): Rebuilding the Brand
Case
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Reference no. 503-106-1
Subject category: Marketing
Authors: Prashant Malaviya (INSEAD); Swati Srivastava (INSEAD)
Published by: INSEAD
Originally published in: 2003
Version: 01/2020
Revision date: 6-Jan-2021
Length: 20 pages
Data source: Field research
Topics: Marketing; Branding; Advertising; Customer analysis; Automobile
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Share a link: https://casecent.re/p/8155
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Thumbnail image for product with reference number UVA-M-0780
Fiat and Chrysler: Gaining on Global Automakers?
Case
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Reference no. UVA-M-0780
Subject category: Marketing
Authors: Robert E Spekman (Darden School of Business, University of Virginia); Jacki Fritz (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2009
Version: 6 August 2013
Revision date: 4-Sep-2013
Length: 20 pages
Data source: Published sources
Topics: Alliances; Automobile industry; Marketing strategy; Marketing
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Share a link: https://casecent.re/p/91554
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Thumbnail image for product with reference number 313-253-1
Maruti Suzuki India's Foray into Africa
Case
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Reference no. 313-253-1
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2013
Length: 11 pages
Data source: Published sources
Topics: Export strategies; Maruti Suzuki in Europe; Suzuki in Europe; Maruti Suzuki in Africa; Suzuki in Africa; Maruti's Exports to Africa; Scrappage scheme in Europe; Exports to Africa; Exports to developing economies; Automobile exports; Exports in automobile industry; Global automobile industry; Automobile industry in Africa; Indian exports in automobile industry; Maruti Suzuki India Limited
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Share a link: https://casecent.re/p/118334
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Compact case
Mercedes-Benz: Setting up in Alabama
Case
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Reference no. IMD-3-0719
Subject category: Strategy and General Management
Authors: Phillip Rosenzweig (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 16.12.2003
Length: 4 pages
Data source: Published sources
Topics: Multinational business; Foreign direct investment (FDI); Automobile
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Share a link: https://casecent.re/p/12020
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Thumbnail image for product with reference number 307-090-1
Automobile Industry in Russia: The Growth Potential and the Competitive Pressures
Case
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Reference no. 307-090-1
Subject category: Strategy and General Management
Authors: Chiradeep Chatterjee (IBS Case Development Center); Amarendra Yadati (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 15 pages
Data source: Published sources
Topics: Russian economy; Russian political changes; Russian automobile industry; Russian consumer market; Automobile industry; Avtovaz; Economic liberalisation; Globalisation; Evolution of automobile industry; Growth potential of Russian auto industry; Challenges and competitive pressures
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Share a link: https://casecent.re/p/72022
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Thumbnail image for product with reference number 307-090-4
Automobile Industry in Russia: The Growth Potential and the Competitive Pressures
Structured assignment
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Reference no. 307-090-4
Subject category: Strategy and General Management
Authors: Chiradeep Chatterjee (IBS Case Development Center); Amarendra Yadati (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 18 pages
Data source: Published sources
Topics: Russian economy; Russian political changes; Russian automobile industry; Russian consumer market; Automobile industry; Avtovaz; Economic liberalisation; Globalisation; Evolution of automobile industry; Growth potential of Russian auto industry; Challenges and competitive pressures
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Share a link: https://casecent.re/p/72024
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Thumbnail image for product with reference number 305-440-1
Introduction of Toyota's Lexus in Japan: The Competitive Dynamics of Japan's Luxury Car Market
Case
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Reference no. 305-440-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); - Shalini (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 20 pages
Data source: Published sources
Topics: Toyota; Luxury car market; Lexus; Mercedes; BMW; Audi; Japan; Automobile; Market entry; USA; Strategy; Branding; Japan automobile market; Automobile manufacturing
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Share a link: https://casecent.re/p/64858
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Thumbnail image for product with reference number 516-0232-1
Renault Alpine: The Relaunch of a Legendary Brand, Source of Identification for Target Clients
Case
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Reference no. 516-0232-1
Subject category: Marketing
Authors: François Domergue (Omnes Education)
Published by: OMNES EDUCATION Group
Originally published in: 2016
Version: November 2016
Length: 13 pages
Data source: Generalised experience
Topics: Automobile; Sportscar; Brand identity; Purchase behaviour; Brand relaunching
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Share a link: https://casecent.re/p/140021
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Thumbnail image for product with reference number 119-0002-1
Tweets Causing Trouble - The Securities Fraud at Tesla
Case
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Reference no. 119-0002-1
Subject category: Finance, Accounting and Control
Authors: Mieszko Mazur (IESEG School of Management)
Originally published in: 2019
Length: 8 pages
Data source: Published sources
Topics: Going private; Securities fraud; Twitter social media; Automobile; Short selling; LBO (leveraged buy-out)
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Share a link: https://casecent.re/p/159121
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