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Case from journal
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Reference no. JIBE6-0CS1
Subject category: Economics, Politics and Business Environment
Authors: Prashant Salwan (Indian Institute of Management Indore (IIMI))
Published by: NeilsonJournals Publishing
Published in: "Journal of International Business Education", 2011
Length: 39 pages
Topics: Emerging economy; Consumer durables; Demographics; Quantitative restrictions; International subsidiary
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Compact case
Case
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Reference no. 119-0036-1
Subject category: Finance, Accounting and Control
Authors: Vinod Bhatnagar (Prestige Institute of Management and Research, Gwalior); Sanjay Gupta (Prestige Institute of Management and Research, Gwalior); Ritu Gangil (Prestige Institute of Management and Research, Gwalior); Monika Gupta (Aditya College); Chetan Chahar (Prestige Institute of Management and Research, Gwalior)
Published in: 2015
Length: 4 pages
Data source: Field research
Topics: Perception; Customer; Finance; Consumer durables; EMI finance; Financer; Dealer; Interest; Psychology
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Case
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Reference no. 506-043-1
Subject category: Marketing
Authors: Vivek Gupta (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 24 pages
Data source: Published sources
Topics: Haier India; Marketing strategy; Marketing mix; Premium pricing; Indian consumer durables market; Customisation; Localisation; Promotion; Distribution
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Case
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Reference no. 311-248-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 16 pages
Data source: Published sources
Topics: Appliances - Home; Kitchen and small; Consumer durables; Philips; Philips India; Mixer-Grinder; Preethi; Korean; Japanese; Chinese; Brown Goods; Bajaj Electricals; PEIL; Revival strategy; Restructuring; Domestic appliances
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Structured assignment
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Reference no. 304-489-4
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 17 pages
Data source: Published sources
Topics: Whirlpool's global expansion strategies; Home appliance industry; Innovation; Growth strategy; Price competition; Mature market; Customer focus; Electrolux AB; Kenmore; David Whitwam; Jeff Fettig; Consumer durables; Branding strategy
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Case
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Reference no. 304-489-1
Subject category: Strategy and General Management
Authors: Srikanth Gandlur (ICFAI Business School Case Development Center); Firdaus Maldar (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 14 pages
Data source: Published sources
Topics: Whirlpool's global expansion strategies; Home appliance industry; Innovation; Growth strategy; Price competition; Mature market; Customer focus; Electrolux AB; Kenmore; David Whitwam; Jeff Fettig; Consumer durables; Branding strategy
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Case
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Reference no. 313-144-1
Subject category: Strategy and General Management
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2013
Length: 11 pages
Data source: Published sources
Topics: Philips; Repositioning; Marketing; Branding; Brand image; Positioning; India; Consumer electronics; Philips Royal Electronics; Consumer durables; Competition; Strategy; CTV; Indian market; Competitive strategy
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Case
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Reference no. 506-044-1
Subject category: Marketing
Authors: Sanjib Dutta (IBS Center for Management Research); Sachin Govind (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 20 pages
Data source: Published sources
Topics: Videocon Industries; AB Electrolux; Electrolux Kelvinator Limited; Hyundai Electronics Limited; Multibranding; LG; Samsung; Strategic business units; Joint venture; Akai Electric Company Ltd; Baron International; Kitchen Appliances India Limited; Distribution network; Mirc Electronics; Indian consumer durables industry
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Case
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Reference no. 304-493-1
Subject category: Strategy and General Management
Authors: Srikanth Gandlur (ICFAI Business School Case Development Center); Mercy Mathew (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 7 pages
Data source: Published sources
Topics: Electrolux AB; Global branding strategy; Branding strategy; Consumer durables and appliances industry; Mergers & acquisitions (M&A); Eureka; Michael Treschow; Research and development (R&D); Marketing strategy; Hans Straberg; White goods producers; Market segmentation
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Compact case
Case
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Reference no. 616-0069-1
Subject category: Production and Operations Management
Authors: Shwetha Kumari (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Originally published in: 2016
Revision date: 8-Jul-2024
Length: 5 pages
Data source: Published sources
Topics: Godrej; Chotukool; Frugal innovation; Affordable innovation; Social innovation; Inclusive business model; Distribution management; Infrastructure and logistics; Consumer durables; Emerging markets; Bottom of the pyramid; India; Mass market
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Case
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Reference no. 324-0109-1
Subject category: Strategy and General Management
Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Mi Ji (INSEAD)
Published by: INSEAD
Originally published in: 2024
Version: 06/2024
Revision date: 25-Jun-2024
Length: 12 pages
Data source: Published sources
Topics: Non-disruptive creation; Blue Ocean Strategy; B2B: Online to Offline (O2O); Retailing; e-Commerce; Market creation; Online platform; SaaS; Supply chain management; Consumer durables; Artificial Intelligence; Business and society; China
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Case
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Reference no. 504-024-1
Subject category: Marketing
Authors: Sanjib Dutta (IBS Center for Management Research); Y Aparna (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2004
Length: 11 pages
Data source: Published sources
Topics: Samsung India Electronics Ltd; Team Samsung India First Campaign; Colour television industry in India; Consumer durables industry in India; Product innovation at Samsung; Bio ceramic-coated picture tube; Pricing strategy of Samsung; Samsung's distribution strategy; Regional Dispatch Centers (RDCs); Global Logistics Network Systems (GLONETS); Samsung DigitAllhome'; Advertising and sales promotion strategy; Celebrity endorsement; LG Electronics; Sony India
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Case
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Reference no. 919-0036-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Hargovind Kakkar (Amity University, Noida); Sanjay Kaushik (Panjab University); Swabhi Gupta (Amity Global Business School, Noida)
Originally published in: 2019
Version: 22-Aug-2019
Length: 13 pages
Data source: Published sources
Topics: Data visualization; Business intelligence software; Channel management; Business analytics; Dashboards; Sales and distribution management; Sales force automation (SFA); Havells India; Havells Galaxies; Fast Moving Electrical Goods; Consumer durables and appliances industry; Microsoft Power BI; Microsoft
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Case
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Reference no. 316-0219-1
Subject category: Strategy and General Management
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2016
Length: 11 pages
Data source: Published sources
Topics: VIP; Samsonite; Luggage; Baggage; Handbag; American Tourister; Caprese; Aristocrat; Consumer behaviour; Market share; Consumer base; Advertising; Branding; Brand ambassador; Sourcing
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Case
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Reference no. 815-106-1
Subject category: Entrepreneurship
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Originally published in: 2015
Revision date: 30-Mar-2022
Length: 8 pages
Data source: Published sources
Topics: Ampere; Hemalatha Annamalai; India; Electric vehicles; Alternate energy; Indigenous production; Innovation; R&D; Eco-friendly; Green production; Ratan Tata; Coimbatore; Electric bike; Electric three wheeler; Frugal engineering
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Case
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Reference no. 511-052-1
Subject category: Marketing
Authors: Ishani Chakraborty (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 9 pages
Data source: Published sources
Topics: LG Electronics (LG); Life's Good; Cheery Face; Home appliances; GoldStar; Electrolux; Whirlpool; SteamWasher; Dryers; Washers; Cooking range; Refrigerators; Best buy; Michael Ahn; Wayne Park
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Case
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Reference no. 306-399-1
Subject category: Strategy and General Management
Authors: Kaushik Mukerjee (IBS Case Research Center (IBS CRC)); Philip Anil Kumar Xess (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 19 pages
Data source: Published sources
Topics: Maytag; Maytag's decline; US consumer durable market; Neptune drying centre; Accellis oven; De'Longhi; Dyson; Lowe; Try-out stores; Amana appliances; Sport utility vacuum; Steam Vac; Ripplewood Holdings; Whirlpool-Maytag tie-up; Hoover vacuum cleaners
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