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Thumbnail image for product with reference number E608SQ
Compact case
Study Questions for Walker & Company
Supplement
-
Reference no. E608SQ
Subject category: Entrepreneurship
Authors: Jeffrey Chambers (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Length: 1 pages
Data source: Field research
Topics: Board of directors; Consumer packaged goods; Hiring decisions
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Walker & Company
Case
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Reference no. E608
Subject category: Entrepreneurship
Authors: Jeffrey Chambers (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Version: 20 October 2016
Length: 12 pages
Data source: Field research
Topics: Board of directors; Consumer packaged goods; Hiring decisions
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Birch Benders
Case
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Reference no. E633
Subject category: Entrepreneurship
Authors: Jim Lattin (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Version: 13 December 2017
Length: 13 pages
Data source: Field research
Topics: Pancakes; Consumer packaged goods; Sales trategy; Sales team
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Thumbnail image for product with reference number E633SQ
Compact case
Study Questions for Birch Benders
Supplement
-
Reference no. E633SQ
Subject category: Entrepreneurship
Authors: Jim Lattin (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Version: 13 December 2017
Length: 1 pages
Data source: Field research
Topics: Pancakes; Consumer packaged goods; Sales trategy; Sales team
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Chapman's: The COVID-19 Ice Cream Controversy
Case
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Reference no. W37412
Subject category: Human Resource Management / Organisational Behaviour
Authors: Miranda Goode (Ivey Business School, Western University); Ethan Milne (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-07-26
Length: 10 pages
Data source: Published sources
Topics: Marketing; Branding; Boycott; Consumer packaged goods; Communications
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Share a link: https://casecent.re/p/200095
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CircleUp in 2019: Investing in the Future
Case
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Reference no. E694
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Blake Kavanaugh (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2019
Version: 31 October 2019
Length: 16 pages
Data source: Field research
Topics: Pivots; Consumer packaged goods; Quantitative investing; Marketplaces; Systematic investing; Fundraising
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Compact case
Study Questions for CircleUp in 2019: Investing in the Future
Supplement
-
Reference no. E694SQ
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Blake Kavanaugh (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2019
Version: 31 October 2019
Length: 1 pages
Data source: Field research
Topics: Pivots; Consumer packaged goods; Quantitative investing; Marketplaces; Systematic investing; Fundraising
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
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Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Case
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Reference no. 9B15A021
Subject category: Marketing
Authors: Ritu Mehta (Indian Institute of Management Calcutta (IIMC)); Debabrata Ghosh (Author's Institution)
Published by: Ivey Publishing
Originally published in: 2015
Version: 2015-04-29
Length: 11 pages
Data source: Generalised experience
Topics: Automation; Sales and distribution; Consumer packaged goods; India; Marketing; International
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PepsiCo and Frito-Lay: A Salty Combination?
Case
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Reference no. CCW190402
Subject category: Strategy and General Management
Authors: Stephan Meier (Columbia Business School, Columbia University); Dan J Wang (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2018
Version: August 24, 2022
Revision date: 19-Oct-2022
Length: 28 pages
Data source: Published sources
Topics: Consumer packaged goods; Spin off; Synergies; Corporate structure; Pure Play; Diversification
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Campbell's Soup Company
Case
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Reference no. 9B11A029
Subject category: Marketing
Authors: Dante Pirouz (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2011
Version: 2016-08-15
Revision date: 22-Sep-2016
Length: 14 pages
Data source: Published sources
Topics: Consumer neuroscience; Consumer packaged goods marketing; Consumer insights; Merchandising and retailing
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Compact case
Mars Inc to Acquire Kellanova: A Strategic Move?
Case
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Reference no. 324-0331-1
Subject category: Strategy and General Management
Authors: J Shalom Jenifer (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2024
Length: 5 pages
Data source: Published sources
Topics: Mars Inc; Kellanova; Kellogg's; Mergers and acquisitions; Brand-building; Snack food; Consumer packaged goods; Innovation
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A Risk versus Reward Approach to Market Research
Case
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Reference no. W27947
Subject category: Knowledge, Information and Communication Systems Management
Authors: Sheri Lambert (Fox School of Business, Temple University); Sara Honovich (Fox School of Business, Temple University)
Published by: Ivey Publishing
Originally published in: 2022
Version: 2022-07-13
Length: 9 pages
Data source: Field research
Topics: Market research; Consumer insights; Online community; Strategic management; Consumer packaged goods; Innovative market research; Management science; Marketing
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Marketing Sunsilk: How Unilever Launched Its Global Hair Care Brand in the US
Case
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Reference no. 509-043-1
Subject category: Marketing
Authors: Indu Perepu (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research); Syeda Maseeha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2009
Length: 18 pages
Data source: Published sources
Topics: Marketing communication; Consumer behaviour; Global branding; Viral marketing; User generated global campaigns; Hairapy; Life can't wait; Consumer packaged goods; US hair care market; Unilever; Sunsilk
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Campbell Soup Company in 2006
Case
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Reference no. 306-532-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 16 pages
Data source: Published sources
Topics: Campbell; Campbell's soups; CPG (consumer packaged goods) industry; Condensed soup; Transformation; V8; Chunky soups; Godiva; Disinvestment; Diversification; Restructuring; Pepperidge Farm; Trading up; New markets; Pack design
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Kraft's Takeover of Cadbury
Case
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Reference no. 311-071-1
Subject category: Strategy and General Management
Authors: Debapratim Purkayastha (IBS Center for Management Research); Syeda Maseeha Qumer (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2011
Length: 25 pages
Data source: Published sources
Topics: Mergers and Acquisitions (M&A); Takeover hostile takeover; International business; International management; Cross-border takeover; Synergies; Post-merger integration; Distribution; Marketing product development; Consumer packaged goods; Cadburys; Kraft
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Share a link: https://casecent.re/p/100716
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An Introduction to Innovation in Consumer Packaged Goods
Technical note
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Reference no. UVA-OM-1815
Subject category: Production and Operations Management
Authors: Panos Markou (Darden School of Business, University of Virginia); Fernando Casarotti (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2024
Version: 24 September 2024
Length: 11 pages
Data source: Published sources
Topics: Innovation; CPG; Consumer packaged goods; Project scoping; Idea generation; Idea selection; Idea execution; Process analysis; Product development; Project management
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Share a link: https://casecent.re/p/201559
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King's Hawaiian: Spreading Aloha Beyond the Deli Aisle
Case
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Reference no. W29917
Subject category: Strategy and General Management
Authors: Sheri Lambert (Fox School of Business, Temple University); Sara Honovich (Fox School of Business, Temple University)
Published by: Ivey Publishing
Originally published in: 2022
Version: 2022-09-12
Length: 11 pages
Data source: Field research
Topics: Marketing; Occasion segmentation marketing; Growth strategies; Market strategy; Consumer packaged goods; Branding; Brand activation; Social media marketing; General management
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Share a link: https://casecent.re/p/188682
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