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Topic/industry : Luxury brands
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Thumbnail image for product with reference number SM123
LVMH in 2004: The Challenges of Strategic Integration
Case
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Reference no. SM123
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Federico Antoni (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2003
Version: 5 May 2004
Length: 34 pages
Data source: Field research
Topics: Strategy integration; Brands; Luxury brands
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Share a link: https://casecent.re/p/87521
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Thumbnail image for product with reference number 514-040-1
Shanghai VIVE: Cultural Branding by a Chinese Company
Case
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Reference no. 514-040-1
Subject category: Marketing
Authors: Jan-Benedict EM Steenkamp (University of North Carolina at Chapel Hill)
Originally published in: 2014
Version: February 2014
Length: 43 pages
Data source: Field research
Topics: Luxury brands; Cultural branding; Cosmetics; China
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Share a link: https://casecent.re/p/121548
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Thumbnail image for product with reference number 219-0004-1
China: The New Haven for Luxury Brands
Case
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Reference no. 219-0004-1
Subject category: Economics, Politics and Business Environment
Authors: Amrita Sahay (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2019
Length: 11 pages
Data source: Published sources
Topics: China; Luxury brands; Global luxury market; Challenges
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Share a link: https://casecent.re/p/159204
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Thumbnail image for product with reference number 507-113-1
Shanghai Tang: The First Global Chinese Luxury Brand?
Case
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Reference no. 507-113-1
Subject category: Marketing
Authors: Chi Kin Bennett Yim (HKU Business School, The University of Hong Kong); Monica Park (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2007
Length: 12 pages
Data source: Published sources
Topics: Luxury brands; Luxury apparel; Chinese luxury brand; Branding
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Share a link: https://casecent.re/p/75546
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Thumbnail image for product with reference number 9B19A043
Nappa Dori: Crafting the Branding Strategy
Case
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Reference no. 9B19A043
Subject category: Marketing
Authors: Neena Sondhi (International Management Institute New Delhi); Rituparna Basu (International Management Institute Kolkata)
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-08-30
Length: 15 pages
Data source: Field research
Topics: Marketing; Branding strategy; Luxury brands; Emerging markets; Entrepreneurship; International
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Share a link: https://casecent.re/p/164679
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Thumbnail image for product with reference number 820-0085-1
Female Entrepreneurship: Creating The Highville, Fashion in a Click
Case
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Reference no. 820-0085-1
Subject category: Entrepreneurship
Authors: Sofia Esqueda (IESA); Pablo Alamo (CETYS Universidad)
Originally published in: 2020
Version: 3-Aug-2020
Length: 18 pages
Data source: Field research
Topics: Female entrepreneur; Luxury brands; Entrepreneurial skills
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Share a link: https://casecent.re/p/173703
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Thumbnail image for product with reference number SMU-21-0006
Bynd Artisan: A Retail Luxury Brand's Journey of Innovation and Transformation
Case
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Reference no. SMU-21-0006
Subject category: Marketing
Authors: Kapil Tuli (Singapore Management University); Sheetal Mittal (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2021
Version: 2021-03-10
Length: 15 pages
Data source: Field research
Topics: Brand management; Luxury brands; Product lines; Brand architecture; Marketing channels; Brand positioning
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Share a link: https://casecent.re/p/177863
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Thumbnail image for product with reference number SMU-21-0005
Gucci: Staying Relevant in Luxury over a Century
Case
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Reference no. SMU-21-0005
Subject category: Marketing
Authors: Nirmalya Kumar (Singapore Management University); Sheetal Mittal (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2021
Version: 2021-05-08
Revision date: 26-Aug-2021
Length: 27 pages
Data source: Published sources
Topics: Luxury brands; Brand positioning; Marketing strategy; Digital marketing; Consumer motivations; Social networks
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Share a link: https://casecent.re/p/177383
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Thumbnail image for product with reference number KE1351
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The Rise of Jayanti Reddy: India's New Star in Luxury Fashion
Case
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Reference no. KE1351
Subject category: Marketing
Authors: Srinivas Karempudi Reddy (Kellogg School of Management, Northwestern University); Gregory Carpenter (Kellogg School of Management, Northwestern University); Sheetal Bhardwaj (Kellogg School of Management, Northwestern University)
Published by: Kellogg School of Management
Originally published in: 2025
Version: 30 April 2025
Length: 26 pages
Data source: Published sources
Topics: Brand image; Brand management; Brand positioning; Growth strategy; Luxury brands; Luxury goods; Niche markets
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Share a link: https://casecent.re/p/207877
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Thumbnail image for product with reference number 322-0377-1
Chanel's Strategies Targeting the Elite
Case
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Reference no. 322-0377-1
Subject category: Strategy and General Management
Authors: Doris Rajakumari John (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2022
Length: 6 pages
Data source: Published sources
Topics: Luxury brands; Premium customers; Ultra-rich; High-end fashion; Fashion boutiques; Brand value; Veblen goods
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Share a link: https://casecent.re/p/188352
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Thumbnail image for product with reference number 319-0209-1
TASAKI: Can It Shine Like a Pearl in the Luxury Industry?
Case
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Reference no. 319-0209-1
Subject category: Strategy and General Management
Authors: Ashok Som (ESSEC Business School); Jun Wakamatsu (ESSEC Business School)
Published by: ESSEC Business School
Originally published in: 2019
Version: 1 July 2019
Length: 19 pages
Data source: Published sources
Topics: Japan; Pearl; Jewelry; Luxury brands; Positioning; Brand; Turnaround; Restructuring; Investment fund; MBO; Japanese retail; Chinese tourist consumption; TASAKI; Mikimoto
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Share a link: https://casecent.re/p/163601
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