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Topic/industry : Television broadcasting
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Case
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Reference no. 306-554-1
Subject category: Strategy and General Management
Authors: Vivek Gupta (IBS Center for Management Research); M Vinaya Kumar (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 28 pages
Data source: Published sources
Topics: NBC Television Network; CBS Television; US television broadcasting industry; Corporate growth strategies; Corporate turnaround strategies; FOX Broadcasting Company; American Broadcasting Company (ABC); NBCi (NBC Internet); Prime time network; Reality show; Federal Communications Commission; NBC Interactive; Internet advertising; NBC Universal; Prime time rankings
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Case
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Reference no. 208-083-1
Subject category: Economics, Politics and Business Environment
Authors: Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Senjuti Ghosh (IBS Research Centre, Kolkata (IRCK))
Published by: IBS Research Center
Published in: 2008
Length: 8 pages
Data source: Published sources
Topics: Foreign direct investment (FDI); Export promotion; Trade liberalisation; Mercosur; Telebras; Integrated trade control system; Digital television broadcasting; Applied technology; Public-private partnerships; Investe Brazil; Natural resources; Alternative energy resource; R&D (research and development) industry; Rigid labour markets; Business laws and regulations
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Structured assignment
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Reference no. 208-083-4
Subject category: Economics, Politics and Business Environment
Authors: Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Senjuti Ghosh (IBS Research Centre, Kolkata (IRCK))
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Foreign direct investment (FDI); Export promotion; Trade liberalisation; Mercosur; Telebras; Integrated trade control system; Digital television broadcasting; Applied technology; Public-private partnerships; Investe Brazil; Natural resources; Alternative energy resource; R&D (research and development) industry; Rigid labour markets; Business laws and regulations
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Case
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Reference no. 507-045-1
Subject category: Marketing
Authors: Rajiv Fernando (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 16 pages
Data source: Published sources
Topics: The Lost Experience; ABC Entertainment; Television drama series; Integrated marketing campaign; On-line community; TV broadcasting networks; Alternative reality game; Lifestyle brand; Consumer behaviour; Marketing management; On-line digital media; iPod and iTunes; The Walt Disney Company; JJ Abrams; DVRs (digital video recorders) and video-on-demand
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Share a link: https://casecent.re/p/72078
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Case
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Reference no. 503-075-1
Subject category: Marketing
Authors: Sanjib Dutta (IBS Center for Management Research); K Subhadra (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2003
Length: 17 pages
Data source: Published sources
Topics: BBC (British Broadcasting Corporation); BBC World; Localising news programmes; Positioning news; Programming strategy; India centric programmes; Advertisements; NDTV 24 x 7; Star news; Zee news; Headlines Today
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Case
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Reference no. 194-011-1
Subject category: Economics, Politics and Business Environment
Authors: Joseph Nellis (Cranfield School of Management, Cranfield University); Henrietta Hobart (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1994
Length: 10 pages
Data source: Published sources
Topics: UK broadcasting industry; Structure of UK broadcasting industry; Size of market; Operators; Future developments
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Case
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Reference no. IMB719
Subject category: Strategy and General Management
Authors: Shitij Chohan (Indian Institute of Management Bangalore (IIMB)); Shreya Raina (Indian Institute of Management Bangalore (IIMB)); Pranav Garg (Indian Institute of Management Bangalore (IIMB))
Published by: Indian Institute of Management Bangalore
Originally published in: 2019
Length: 31 pages
Data source: Published sources
Topics: Differentiation strategy; Diversification; Human capital; Industry structure; Resource-based strategy; Value chains
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Case
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Reference no. 9-206-138
Subject category: Finance, Accounting and Control
Authors: Robin Greenwood (Harvard Business School); Michael B Schor (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 20 November 2006
Length: 14 pages
Data source: Published sources
Topics: Equity capital; Securities trading; Securities markets; International finance; Tender offers; Government regulations; Financial markets; Mergers & acquisitions; Government policy
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Case
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Reference no. 306-548-1
Subject category: Strategy and General Management
Authors: Vivek Gupta (IBS Center for Management Research); M Vinaya Kumar (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 22 pages
Data source: Published sources
Topics: CBS Television; Leslie Moonves; US broadcasting industry; Television network; FOX Broadcasting Company; NBC Television Network; American Broadcasting Company (ABC); Corporate growth strategies; Corporate turnaround strategies; Reality show; Survivor; Television City; US television industry
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Case
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Reference no. 9-509-026
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Kavita Shukla (Harvard Business School); Zach Clayton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 14 August 2009
Revision date: 15-May-2019
Length: 19 pages
Data source: Field research
Topics: Marketing strategy; Entrepreneurship; Innovation; Advertising; Disruptive innovation; Partnerships; Competition
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Prize winner
Case
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Reference no. 9-501-038
Subject category: Marketing
Authors: Luc Wathieu (Harvard Business School); M Zoglio (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 14 October 2005
Length: 16 pages
Data source: Field research
Topics: Advertising; Consumer behavior; Marketing planning; New product marketing; Marketing communications; Product introduction; Innovation; Inventions
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Case
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Reference no. 9-591-025
Subject category: Marketing
Authors: Fareena Sultan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 24 July 1991
Length: 22 pages
Data source: Field research
Topics: Market research; Forecasting; Innovation; Product introduction
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Case
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Reference no. IMB787
Subject category: Strategy and General Management
Authors: Bharat Khanna (Indian Institute of Management Bangalore (IIMB)); Nitin Bobba (Indian Institute of Management Bangalore (IIMB)); Sai Yayavaram (Indian Institute of Management Bangalore (IIMB))
Published by: Indian Institute of Management Bangalore
Originally published in: 2019
Length: 29 pages
Data source: Published sources
Topics: Competitive strategy; Corporate strategy; Diversification; Platforms; Strategy; Technological change
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Prize winner
Case
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Reference no. 9-502-062
Subject category: Marketing
Authors: Luc Wathieu (Harvard Business School); M Zoglio (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 26 July 2002
Length: 14 pages
Data source: Field research
Topics: Advertising; Marketing planning; New product marketing; Consumer behavior
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Supplement
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Reference no. 9-321-015
Subject category: Ethics and Social Responsibility
Authors: Rosabeth Kanter (Harvard Business School); Joyce J Kim (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 20 July 2020
Length: 15 pages
Data source: Field research
Topics: Change management; Education; Innovation; Inventions; Leadership; Organizational change; Restructuring; Technology
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Case
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Reference no. 9-318-018
Subject category: Strategy and General Management
Authors: Henry McGee (Harvard Business School); Carin-Isabel Knoop (Harvard Business School); Christine Snively (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 21 September 2017
Length: 30 pages
Data source: Published sources
Topics: Advertising; General management; Internet; Platforms; Strategy; Technology; Television
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Case
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Reference no. 9-507-050
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); S Mark Young (USC Marshall School of Business, University of Southern California)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 18 March 2011
Revision date: 31-May-2011
Length: 22 pages
Data source: Field research
Topics: Product portfolio management; Advertising; Market planning strategy; Audiences
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Management article
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Reference no. R1512M
Authors: Daniel McGinn (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2015
Length: 5 pages
Topics: Authenticity; Women in business
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Case
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Reference no. 9-502-S35
Spanish language
Subject category: Marketing
Authors: Luc Wathieu (Harvard Business School); M Zoglio (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 18 January 2001
Length: 18 pages
Data source: Field research
Topics: Advertising; Consumer behavior; Marketing planning; New product marketing; Marketing communications; Product introduction; Innovation; Inventions
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Case
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Reference no. 9-503-S12
Spanish language
Subject category: Marketing
Authors: Fareena Sultan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 24 July 1991
Length: 25 pages
Data source: Field research
Topics: Market research; Forecasting; Computers; Innovation; Product introduction
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