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Specific topic: Penetration
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Case
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Reference no. UVA-M-0823
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Jennifer Pullinger (Independent Author)
Published by: Darden Business Publishing
Originally published in: 2011
Version: 29 June 2012
Revision date: 2-Nov-2012
Length: 8 pages
Data source: Published sources
Topics: Segment; Penetration
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Share a link: https://casecent.re/p/104248
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Case
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Reference no. 323-0148-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2023
Length: 6 pages
Data source: Published sources
Topics: Coca-Cola India; Juice drinks; Mango; Competition; Maaza; Market leader; Billion-dollar brands; Brand communication; Penetration; Rural demand; Scale; Fastest-growing; Pricing; Small packs
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Share a link: https://casecent.re/p/191519
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Case
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Reference no. 323-0032-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2023
Length: 6 pages
Data source: Published sources
Topics: Transformation; Optical; Eyecare; Tata Group; Titan company; Growth strategy; Expansion plans; Scale; Retail; Product innovation; Penetration
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Share a link: https://casecent.re/p/189193
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Case
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Reference no. 324-0217-1
Subject category: Strategy and General Management
Authors: Rajan Shah (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2024
Length: 6 pages
Data source: Published sources
Topics: India; Narayana Health; Health insurance; Affordability; Aditi; Missing middle; Penetration; Hospital-run model; Business model canvas; Competition; Opportunities; Challenges
Tags: UN Sustainable Development Goals (UN SDGs): Goal 3: Good health and well-being
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Share a link: https://casecent.re/p/200771
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