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Specific topic: Churn
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Epilogue
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Reference no. CCW150509EPI
Subject category: Marketing
Authors: Gita Johar (Columbia Business School, Columbia University); Oded Netzer (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2018
Version: May 1, 2018
Length: 14 pages
Data source: Field research
Topics: Telecom; Telco; Mobile network provider; MNO; Cell phones; OTC; Over the counter; Mobile financial services; Mobile money; SIM cards; Mobile wallet; Churn; Telenor; M-PESA; Easypaisa
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Share a link: https://casecent.re/p/183334
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Prize winner
Case
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Reference no. UVA-QA-0864
Subject category: Case Method and Specialist Management Disciplines
Authors: Anton Ovchinnikov (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 23 August 2018
Revision date: 10-Sep-2018
Length: 7 pages
Data source: Published sources
Topics: Educational travel; Net Promoter Score; NPS; Customer retention; Data' analysis; Analyses; Science; Machine learning; Probability; Marketing; Retention; Churn; Logistic regression; Variable selection
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Prize winner
Compact case
Case
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Reference no. UVA-QA-0865
Subject category: Case Method and Specialist Management Disciplines
Authors: Anton Ovchinnikov (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 23 August 2018
Revision date: 10-Sep-2018
Length: 2 pages
Data source: Published sources
Topics: Educational travel; Net Promoter Score; NPS; Customer retention; Data' analysis; Analyses; Science; Machine learning; Probability; Marketing; Retention; Churn; Logistic regression; Variable selection
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Compact case
Case
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Reference no. UVA-M-0868
Subject category: Marketing
Authors: Ronald T Wilcox (Darden School of Business, University of Virginia); Rajkumar Venkatesan (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2014
Version: 5 November 2015
Revision date: 11-Nov-2015
Length: 2 pages
Data source: Published sources
Topics: Customer lifetime value; Local and organic food; Churn; Customer-level purchase data; Logistic regression analysis; Marketing; Consumer behavior; Direct & interactive marketing; Marketing research
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Share a link: https://casecent.re/p/121565
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Case
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Reference no. CCW150509
Subject category: Marketing
Authors: Gita Johar (Columbia Business School, Columbia University); Oded Netzer (Columbia Business School, Columbia University); Alexandre Liege (MasterCard International USA)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2015
Version: February 26, 2018
Revision date: 9-Oct-2023
Length: 27 pages
Data source: Field research
Topics: Telecom; Telco; Mobile network provider; MNO; Cell phones; OTC; Over the counter; Mobile financial services; Mobile money; SIM cards; Mobile wallet; Churn; Telenor; M-PESA; Easypaisa
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Share a link: https://casecent.re/p/133072
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Case
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Reference no. UVA-S-0408
Subject category: Strategy and General Management
Authors: Sayan Chatterjee (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 31 August 2023
Length: 13 pages
Data source: Published sources
Topics: Streaming; Netflix; Subscription; Customer acquisition; Customer retention; Churn; Customer loyalty; Advertising; Ad-based streaming; Value chain; Recommendation algorithm; Customer preferences; COAR; Customer data; Data analysis
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Share a link: https://casecent.re/p/193004
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Note
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Reference no. W25455
Subject category: Marketing
Authors: Rahul Kumar Sett (Indian Institute of Management, Nagpur); Aravindan Chandrasekaran (Indian Institute of Management, Nagpur); Avinandan Sinha (Indian Institute of Management, Nagpur); Premal Shah (Indian Institute of Management, Nagpur)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2021-12-20
Length: 17 pages
Data source: Published sources
Topics: Push strategy; Pull strategy; Adoption; Churn; Bass diffusion of innovation; Schelling's model of social segregation; Marketing
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Prize winner
Compact case
Case
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Reference no. UVA-QA-0806
Subject category: Case Method and Specialist Management Disciplines
Authors: Anton Ovchinnikov (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2013
Version: 2 April 2014
Revision date: 16-Apr-2014
Length: 4 pages
Data source: Field research
Topics: Logistic; Regression; Churn; Churn probability; Retention; Utility of choice; MLE; MNL; Data visualization; Predictive; Analytics; Big data; Regression trees; Ratio of exponents; Quantitative analysis; Management science; Decision analysis; Forecasting
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Share a link: https://casecent.re/p/116486
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Supplementary software
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Reference no. UVA-QA-0865X
Subject category: Case Method and Specialist Management Disciplines
Authors: Anton Ovchinnikov (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 23 August 2018
Format: .xlsx
Data source: Published sources
Topics: Educational travel; Net Promoter Score; NPS; Customer retention; Data' analysis; Analyses; Science; Machine learning; Probability; Marketing; Retention; Churn; Logistic regression; Variable selection
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Share a link: https://casecent.re/p/148415
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Supplementary software
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Reference no. UVA-M-0868X1
Subject category: Marketing
Authors: Rajkumar Venkatesan (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2014
Version: 5 November 2015
Format: .xlsx
Data source: Published sources
Topics: Customer lifetime value; Local and organic food; Churn; Customer-level purchase data; Logistic regression analysis; Marketing; Consumer behavior; Direct & interactive marketing; Marketing research
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Share a link: https://casecent.re/p/130861
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Supplementary software
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Reference no. UVA-M-0868X2
Subject category: Marketing
Authors: Rajkumar Venkatesan (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2015
Version: 5 November 2015
Format: .xlsx
Data source: Published sources
Topics: Customer lifetime value; Local and organic food; Churn; Customer-level purchase data; Logistic regression analysis; Marketing; Consumer behavior; Direct & interactive marketing; Marketing research
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Share a link: https://casecent.re/p/130862
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Supplementary software
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Reference no. CCW150509SS
Subject category: Marketing
Authors: Gita Johar (Columbia Business School, Columbia University); Oded Netzer (Columbia Business School, Columbia University); Alexandre Liege (MasterCard International USA)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2015
Version: December 9, 2015
Format: .xlsx
Data source: Field research
Topics: Telecom; Telco; Mobile network provider; MNO; Cell phones; OTC; Over the counter; Mobile financial services; Mobile money; SIM cards; Mobile wallet; Churn; Telenor; M-PESA; Easypaisa
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Share a link: https://casecent.re/p/133074
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Supplementary software
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Reference no. 523-0084-4
Subject category: Marketing
Authors: Cédric Verbeeck (EDHEC - Business School); Arne De Keyser (EDHEC - Business School)
Originally published in: 2023
Format: .zip
Data source: Generalised experience
Topics: Customer relations management; Data analytics; Churn; Customer segment analysis; Logistic regression
Notes: This .zip file contains 5 x .csv
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Share a link: https://casecent.re/p/192696
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Supplementary software
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Reference no. W27360
Subject category: Marketing
Authors: Rahul Kumar Sett (Indian Institute of Management, Nagpur); Aravindan Chandrasekaran (Indian Institute of Management, Nagpur); Avinandan Sinha (Indian Institute of Management, Nagpur); Premal Shah (Indian Institute of Management, Nagpur)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2021-12-20
Format: .zip
Data source: Published sources
Topics: Push strategy; Pull strategy; Adoption; Churn; Bass diffusion of innovation; Schelling's model of social segregation; Marketing
Notes: This zip file contains 4 x .nlogo files and 1 x .mdl file. System requirements: Must be used with Vensim and NetLogo software
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Share a link: https://casecent.re/p/182904
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Supplementary software
-
Reference no. UVA-QA-0864X
Subject category: Case Method and Specialist Management Disciplines
Authors: Anton Ovchinnikov (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 23 August 2018
Format: .xlsx
Data source: Published sources
Topics: Educational travel; Net Promoter Score; NPS; Customer retention; Data' analysis; Analyses; Science; Machine learning; Probability; Marketing; Retention; Churn; Logistic regression; Variable selection
View full details
Share a link: https://casecent.re/p/148416
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