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Case
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Reference no. 9-510-055
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 9 March 2012
Revision date: 4-May-2012
Length: 20 pages
Data source: Field research
Topics: Marketing; Sales; New product marketing; Network effects; Social networks; Online media
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Share a link: https://casecent.re/p/91964
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Case
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Reference no. 9-510-091
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 9 March 2012
Revision date: 4-May-2012
Length: 16 pages
Data source: Field research
Topics: Marketing; Leadership transitions; Marketing strategy; Budgets; Technology adoption lifecycle; Online media; Resource allocation; Information technology
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Share a link: https://casecent.re/p/94709
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Case
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Reference no. 9-511-068
Subject category: Marketing
Authors: Jill Avery (Simmons University); John Deighton (Harvard Business School); Jeffrey Fear (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 5 December 2012
Revision date: 16-Jan-2013
Length: 23 pages
Data source: Published sources
Topics: Brand extension; Corporate image; Market research; Online media; Marketing; Product positioning; Brand management; Internet; Multibranding; Knowledge management; Knowledge transfer; Risk management; Social networks
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Share a link: https://casecent.re/p/100668
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Case
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Reference no. 9-910-008
Subject category: Production and Operations Management
Authors: Benjamin Edelman (Harvard Business School); Ian I Larkin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 9 March 2015
Revision date: 17-May-2019
Length: 14 pages
Data source: Field research
Topics: Advertising strategy; Compensation; Customer relationship management; Incentives; Internet marketing; Lead generation; Online media; Partnerships; Sales promotions
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Share a link: https://casecent.re/p/91383
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Case
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Reference no. 9-512-010
Subject category: Marketing
Authors: Thales S Teixeira (Harvard Business School); Alison Caverly (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 16 April 2013
Revision date: 8-Jul-2013
Length: 16 pages
Data source: Field research
Topics: Cause marketing; Media relations; Online media; Videos; Viral marketing; Core competencies; Competitive strategy; Advertising; Marketing; Advertising media; Expansion; Execution; Disruptive innovation; Revenue growth; Barriers to entry
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Case
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Reference no. 520-0064-1
Subject category: Marketing
Authors: Nilosha Sharma (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2020
Length: 14 pages
Data source: Published sources
Topics: Kylie Jenner; Kylie Cosmetics; Women in business; Entrepreneurship; Challenges for women entrepreneur; Maintaining work-life balance; Celebrity entrepreneur; Brand equity; Social media; Leveraging celebrity endorsements; Marketing; Brand management; Customer loyalty; Online media; Promotional strategy
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Case
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Reference no. 9-817-012
Subject category: Case Method and Specialist Management Disciplines
Authors: Frank V Cespedes (Harvard Business School); John Deighton (Harvard Business School); Lisa Cox (Harvard Business School); Olivia Hull (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 20 April 2018
Revision date: 1-Jun-2018
Length: 27 pages
Data source: Field research
Topics: Advertising; Advertising campaigns; Analytics; Internet marketing; Marketing strategy; Online media; Pricing; Product positioning; Sales; Sales management; Technology
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Case
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Reference no. 9-515-036
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); Stacie Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 20 October 2014
Revision date: 4-Nov-2015
Length: 27 pages
Data source: Field research
Topics: Marketing; Web technology; Distribution channels; Online media
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Share a link: https://casecent.re/p/124201
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Case
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Reference no. 9-515-037
Subject category: Marketing
Authors: Thales S Teixeira (Harvard Business School); V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 6 March 2015
Length: 21 pages
Data source: Field research
Topics: Marketing; Online media; Television; Advertising; Economics; Competition; Consumer behavior; Organizational change; Change management; Marketing strategy; Decision making
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Case
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Reference no. 9-715-413
Subject category: Strategy and General Management
Authors: David J Collis (Harvard Business School); Matthew Shaffer (Harvard Business School); Ashley Hartman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 6 June 2016
Revision date: 28-Mar-2019
Length: 25 pages
Data source: Published sources
Topics: Brand management; Disruptive innovation; Education; Online media; Platforms; Strategy; Technology
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Share a link: https://casecent.re/p/129390
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Case
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Reference no. 516-0100-1
Subject category: Marketing
Authors: Nilosha Sharma (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2016
Length: 12 pages
Data source: Published sources
Topics: Indian sanitaryware market; Roca India; Digital media; Brand image; Brand lineage; Brand promotion strategies; Marketing initiatives; Distribution; Customer centric approach; Brand revival strategies; Online media; Digital marketing; Expansion plans; Positioning; Target audience
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Case
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Reference no. 9-514-048
Subject category: Marketing
Authors: Thales S Teixeira (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 5 February 2015
Revision date: 24-Apr-2015
Length: 14 pages
Data source: Published sources
Topics: Decision making stages; Online media; Decision making; Marketing; Brands; Branding; Advertising media; Videos; Advertising
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Share a link: https://casecent.re/p/121349
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Case
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Reference no. 9B17M143
Subject category: Strategy and General Management
Authors: Atul Arun Pathak (XLRI Xavier School of Management); Sunil Kumar Sarangi (XLRI Xavier School of Management)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-09-22
Length: 12 pages
Data source: Field research
Topics: Online media; Growth strategy; Entrepreneurship; General management/strategy; International
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Case
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Reference no. 9-511-S05
Spanish language
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 17 March 2010
Revision date: 26-Apr-2019
Length: 21 pages
Data source: Field research
Topics: Online media; Social networks; Marketing; Network effects; Sales; New product marketing
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Share a link: https://casecent.re/p/105812
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Case
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Reference no. 9-520-S01
Spanish language
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Jill Avery (Harvard Business School); Jeffrey Fear (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 3 December 2012
Length: 24 pages
Data source: Published sources
Topics: Brand extension; Brand management; Corporate image; Internet; Knowledge management; Knowledge transfer; Market research; Marketing; Multibranding; Online media; Product positioning; Risk management; Social networks; Branding; Business communication
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Share a link: https://casecent.re/p/174870
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Case
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Reference no. 9-517-P03
Portuguese language
Subject category: Marketing
Authors: Thales S Teixeira (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 5 February 2015
Length: 15 pages
Data source: Published sources
Topics: Decision making stages; Online media; Decision making; Marketing; Brands; Branding; Advertising media; Videos; Advertising
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Share a link: https://casecent.re/p/142115
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Case
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Reference no. 9-517-S05
Spanish language
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 9 March 2012
Length: 20 pages
Data source: Field research
Topics: Marketing; Leadership transitions; Marketing strategy; Budgets; Technology adoption lifecycle; Online media; Resource allocation; Information technology
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Share a link: https://casecent.re/p/144114
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Case
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Reference no. 9-516-P01
Portuguese language
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Jill Avery (Harvard Business School); Jeffrey Fear (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 5 December 2012
Length: 25 pages
Data source: Published sources
Topics: Brand extension; Corporate image; Market research; Online media; Marketing; Product positioning; Brand management; Internet; Multibranding; Knowledge management; Knowledge transfer; Risk management; Social networks
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Share a link: https://casecent.re/p/148308
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Case
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Reference no. 9-516-S16
Spanish language
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); Stacie Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 20 October 2014
Revision date: 29-Apr-2019
Length: 32 pages
Data source: Field research
Topics: Online media; Marketing; Web-based technologies; Distribution channels
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Share a link: https://casecent.re/p/140626
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Case
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Reference no. 9-513-S15
Spanish language
Subject category: Marketing
Authors: Thales S Teixeira (Harvard Business School); Alison Caverly (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 16 August 2012
Revision date: 29-Apr-2019
Length: 22 pages
Data source: Field research
Topics: Cause marketing; Media relations; Online media; Videos; Viral marketing; Core competencies; Competitive strategy; Advertising; Marketing; Advertising media; Expansion; Execution; Disruptive innovation; Revenue growth; Barriers to entry
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Share a link: https://casecent.re/p/117962
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