Search results

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
We have found 10 products that meet your criteria.
You searched using the following criteria:
Specific topic: Direct to consumer
Too few results? Show fuzzy matches 

Too many results?

Refine search
Alternatively, use the filters below to quickly narrow your search and identify items of further interest.
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing 

Applying filter...
Subject category: Marketing
Published by: Darden Business Publishing
Originally published in: 2014
Version: 10 February 2015
Revision date: 2-Mar-2015
Case
-
Reference no. M-1418-E
Subject category: Marketing
Published by: IESE Business School
Originally published in: 2025
Version: 16/1/25
Length: 24 pages
Data source: Field research
Management article compilation
-
Reference no. ART-76196
Published by: IESE Business School
Originally published in: "IESE Insight", 2022
Management article compilation
-
Reference no. ART-76197
Spanish language
Published by: IESE Business School
Originally published in: "IESE Insight", 2022
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing