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Case
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Reference no. 317-0195-1
Subject category: Strategy and General Management
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 14 pages
Data source: Published sources
Topics: WhatsApp; Snapchat; Instagram; Messenger; Facebook; Jan Koum; Brian Acton; Mark Zuckerberg; Stories; Transient advantages; Competitive advantage; First mover advantage; Evan Spiegel; Bobby Murphy; US; Asia
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Share a link: https://casecent.re/p/144346
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Case
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Reference no. 315-016-1
Subject category: Strategy and General Management
Authors: Sushree Das (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2015
Length: 9 pages
Data source: Published sources
Topics: Facebook; Chat; Apps; Rooms; Snapchat; iPhone; Twitter; Candy Crush Saga; Instagram; Messenger; iTunes; Slingshot; Creative labs; Smartphones; Strategy
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Share a link: https://casecent.re/p/126150
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Case
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Reference no. 316-0326-1
Subject category: Strategy and General Management
Authors: Alan Hoffman (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL)); Natalia Gold (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2016
Length: 12 pages
Data source: Published sources
Topics: Social media; Twitter; Instagram; Messenger; WhatsApp; Google+; Data privacy; Piracy; Mobile advertising; Mobile ad
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Share a link: https://casecent.re/p/138407
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Case
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Reference no. UVA-QA-0898
Subject category: Case Method and Specialist Management Disciplines
Authors: Yael Grushka-Cockayne (Darden School of Business, University of Virginia); Aneesh Saxena (Darden School of Business, University of Virginia); Nate McFarland (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 29 August 2018
Revision date: 10-Sep-2018
Length: 8 pages
Data source: Field research
Topics: A/B testing; Hypothesis testing; Social media; Marketing; Cost per click; Advertising; Ad campaign; Interest group; Entrepreneurship; Energy efficiency; Facebook; Messenger; Chatbot; Consumer engagement; Sustainable energy
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Share a link: https://casecent.re/p/152479
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Case
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Reference no. SI-0213-E
Subject category: Knowledge, Information and Communication Systems Management
Authors: Javier Zamora (IESE Business School); Josep Valor-Sabatier (IESE Business School); Isaac Sastre Boquet (IESE Business School)
Published by: IESE Business School
Originally published in: 2022
Version: 14/2/22
Length: 27 pages
Data source: Field research
Topics: Digitalization; e-Commerce; Logistics; Data; Start-up; Paack; Messenger; Transport
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Share a link: https://casecent.re/p/187574
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Supplementary software
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Reference no. UVA-QA-0898X
Subject category: Case Method and Specialist Management Disciplines
Authors: Yael Grushka-Cockayne (Darden School of Business, University of Virginia); Aneesh Saxena (Darden School of Business, University of Virginia); Nate McFarland (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 13 June 2018
Format: .xlsx
Data source: Field research
Topics: A/B testing; Hypothesis testing; Social media; Marketing; Cost per click; Advertising; Ad campaign; Interest group; Entrepreneurship; Energy efficiency; Facebook; Messenger; Chatbot; Consumer engagement; Sustainable energy
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Share a link: https://casecent.re/p/152492
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