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Thumbnail image for product with reference number UVA-BC-0204
Abiomed and the AbioCor Clinical Trials (A)
Case
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Reference no. UVA-BC-0204
Subject category: Knowledge, Information and Communication Systems Management
Authors: Elizabeth A Powell (Darden School of Business, University of Virginia); Rebecca Goldberg (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2010
Version: 25 January 2010
Length: 18 pages
Data source: Published sources
Topics: Ethics; Communication policy; Transparency; Information; Informed consent; Clinical trial; Crisis; Investor relations; Public relations; Media relations
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Thumbnail image for product with reference number UVA-BC-0205
Abiomed and the AbioCor Clinical Trials (B)
Case
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Reference no. UVA-BC-0205
Subject category: Knowledge, Information and Communication Systems Management
Authors: Elizabeth A Powell (Darden School of Business, University of Virginia); Rebecca Goldberg (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2010
Version: 25 January 2010
Length: 6 pages
Data source: Published sources
Topics: Ethics; Communication policy; Transparency; Information; Informed consent; Clinical trial; Crisis; Investor relations; Public relations; Media relations
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The National Geographic Society (A)
Case
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Reference no. 9-311-002
Subject category: Strategy and General Management
Authors: David A Garvin (Harvard Business School); Carin-Isabel Knoop (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 9 November 2015
Revision date: 14-Jan-2016
Length: 20 pages
Data source: Field research
Topics: Business models; Change management; Internet; Leadership; Media relations; Organizational change; Organizational structure and design; Strategy formulation
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Thumbnail image for product with reference number 9-507-058
PSI India - Will Balbir Pasha Help Fight AIDS? (B)
Supplement
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Reference no. 9-507-058
Subject category: Ethics and Social Responsibility
Authors: Elie Ofek (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 1 February 2007
Length: 6 pages
Data source: Field research
Topics: Advertising strategy; Social and global issues; Communication strategy; Consumer behavior; Media relations
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Share a link: https://casecent.re/p/72763
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Thumbnail image for product with reference number 9-107-050
Navigating Turbulent Waters: Glitnir Bank's Communication Challenge During a Macroeconomic Crisis
Case
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Reference no. 9-107-050
Subject category: Finance, Accounting and Control
Authors: Vincent Dessain (Harvard Business School); Michael D Kimbrough (Harvard Business School); Gregory S Miller (Harvard Business School); Ane Damgaard Jensen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 1 March 2007
Length: 30 pages
Data source: Field research
Topics: Accounting; Economy; International banking; International finance; Country analysis; Credit; Media relations; Communication strategy
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Thumbnail image for product with reference number 506-236-1
Bright Dairy & Food Co, Ltd: Trouble for the Safety of Milk Production
Case
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Reference no. 506-236-1
Subject category: Marketing
Authors: Amber Xu (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2006
Length: 16 pages
Data source: Published sources
Topics: Dairy industry; China; Crisis management; Public relations; Media relations; Milk production; Food safety
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Thumbnail image for product with reference number 9-507-032
PSI India - Will Balbir Pasha Help Fight AIDS? (A)
Case
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Reference no. 9-507-032
Subject category: Ethics and Social Responsibility
Authors: Elie Ofek (Harvard Business School); Peter Wickersham (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 23 July 2012
Revision date: 3-Sep-2012
Length: 20 pages
Data source: Field research
Topics: Social enterprise; Social marketing; Advertising campaigns; Advertising strategy; AIDS; Media relations; Communication strategy; Consumer behavior
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Thumbnail image for product with reference number P52B
Wal-Mart: Nonmarket Pressure and Reputation Risk (B): A New Nonmarket Strategy
Case
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Reference no. P52B
Subject category: Economics, Politics and Business Environment
Authors: David P Baron (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 15 May 2006
Length: 6 pages
Data source: Published sources
Topics: Retailing industry; Strategy formulation; Media relations; Public relations; Non-market issues; Unfair labor practices; Unionization
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Compact case
Launching the New National Rugby League Season: Looking for Sunlight Through Dark Clouds
Case
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Reference no. SPM18
Subject category: Strategy and General Management
Authors: George Foster (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 30 March 2005
Length: 5 pages
Data source: Published sources
Topics: Sports; Public relations; Market positioning; Media relations
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Share a link: https://casecent.re/p/87277
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Russian Standard
Case
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Reference no. 9-508-053
Subject category: Marketing
Authors: Rohit Deshpande (Harvard Business School); Seth M Schulman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 11 April 2008
Length: 23 pages
Data source: Field research
Topics: Media relations; Cross cultural relations; Advertising; Brands; Brand management; Localization
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Thumbnail image for product with reference number 9-112-033
Rospil.info
Case
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Reference no. 9-112-033
Subject category: Economics, Politics and Business Environment
Authors: Paul M Healy (Harvard Business School); Karthik Ramanna (Harvard Business School); Matthew Shaffer (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 4 April 2012
Length: 22 pages
Data source: Field research
Topics: Business & government relations; Business angels; Corporate crime; Corruption; Public opinion; Employee privacy; Champions; Media relations; Resistance; Political process; Western leadership styles; Leadership development
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Thumbnail image for product with reference number 9-512-085
EILEEN FISHER: Repositioning the Brand
Case
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Reference no. 9-512-085
Subject category: Marketing
Authors: Jill Avery (Simmons University); Anat Keinan (Harvard Business School); Fiona Wilson (University of New Hampshire); Michael Norton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 25 May 2012
Length: 21 pages
Data source: Field research
Topics: Business angels; Social enterprise; Social media; Social responsibility; Adverse selection; Market segmentation; Marketing; Personal characteristics; Cause marketing; Cross functional management; Media relations; Retail; Strategic positioning; Revenue growth; Barriers to entry
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Share a link: https://casecent.re/p/109236
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Thumbnail image for product with reference number 9-312-120
The National Geographic Society (A)
Abridged version
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Reference no. 9-312-120
Subject category: Strategy and General Management
Authors: David A Garvin (Harvard Business School); Annelena Lobb (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 9 November 2015
Revision date: 16-Jan-2017
Length: 15 pages
Data source: Field research
Topics: Agile software development; Employee privacy; Media relations; Management; Models; Incubators; Change management; Technology; Cross functional management; Information management; Organizational structure; Community development; Business models; Execution; Strategy formulation
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Share a link: https://casecent.re/p/109837
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Thumbnail image for product with reference number 9-512-010
Mekanism: Engineering Viral Marketing
Case
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Reference no. 9-512-010
Subject category: Marketing
Authors: Thales S Teixeira (Harvard Business School); Alison Caverly (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 16 April 2013
Revision date: 8-Jul-2013
Length: 16 pages
Data source: Field research
Topics: Cause marketing; Media relations; Online media; Videos; Viral marketing; Core competencies; Competitive strategy; Advertising; Marketing; Advertising media; Expansion; Execution; Disruptive innovation; Revenue growth; Barriers to entry
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Share a link: https://casecent.re/p/110405
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Thumbnail image for product with reference number 503-126-1
Cathay Pacific: Flying Through Turbulent Times
Case
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Reference no. 503-126-1
Subject category: Marketing
Authors: Joan C Henderson (Nanyang Business School (NTU)); Chung Sang Pok (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Published in: 2003
Length: 9 pages
Data source: Published sources
Topics: Crisis management; Communication; Media relations
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Share a link: https://casecent.re/p/21169
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Thumbnail image for product with reference number 9-703-405
Bertelsmann AG
Case
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Reference no. 9-703-405
Subject category: Strategy and General Management
Authors: Bharat N Anand (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 28 November 2005
Revision date: 16-May-2019
Length: 29 pages
Data source: Field research
Topics: Corporate strategy; Regional economic integration; Cross functional management; Media relations; Change management; IPO (initial public offering); Resignations; Execution; Leadership; Incubators; Termination
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Share a link: https://casecent.re/p/38178
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Thumbnail image for product with reference number 9-104-069
Compact case
Finding a Response: Pixar and a Coy Story
Case
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Reference no. 9-104-069
Subject category: Human Resource Management / Organisational Behaviour
Authors: Gregory S Miller (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 28 September 2006
Length: 5 pages
Data source: Published sources
Topics: Accounting; Communication strategy; Financial analysis; Insider trading; Interviews; Media relations; Organizational behavior; Securities analysis
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Share a link: https://casecent.re/p/38839
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Thumbnail image for product with reference number 9-904-018
The Medical Technology Industry and Japan (A)
Case
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Reference no. 9-904-018
Subject category: Case Method and Specialist Management Disciplines
Authors: Michael D Watkins (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 30 June 2004
Length: 17 pages
Data source: Field research
Topics: Business government relations; Corporate strategy; Government policy; Health care policy; International business; International trade; Japan; Lobbying; Media relations; Medical supplies; Negotiations; Policy making
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Share a link: https://casecent.re/p/38897
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