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Specific topic: Drug discovery
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Case
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Reference no. 506-145-1
Subject category: Marketing
Authors: Rajiv Fernando (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 30 pages
Data source: Published sources
Topics: Pfizer; Product launch; Marketing communications strategy; Premium pricing; Niche marketing; Price competition; Viagra; Sildenafil citrate; Erectile dysfunction; Indian pharmaceutical industry; Cialis; New product development; Celebrity endorsement; Business environment; Drug discovery
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Share a link: https://casecent.re/p/69404
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Case
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Reference no. 304-094-1
Subject category: Strategy and General Management
Authors: N Rajshekar (IBS Case Development Center); BN Renuka Prasad (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 15 pages
Data source: Published sources
Topics: Dr Reddy's Laboratories Limited; Ranbaxy Laboratories Limited; Drug discovery; Research and development (R&D); Indian pharmaceutical industry; Novartis; Active pharmaceutical ingredients; Pfizer, Inc; Generic drugs; Bulk active pharmaceuticals; Branded generics; Specialty pharmaceutical; United States Food and Drug Administration; New drug application; Abbreviated new drug application
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Share a link: https://casecent.re/p/19702
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Case
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Reference no. 922-0006-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Hadiya Faheem (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2022
Length: 25 pages
Data source: Published sources
Topics: International business machines corporation; IBM Watson Health; Memorial Sloan Kettering Cancer Center; University of Texas MD Anderson Cancer Center; Jeopardy!; DeepBlue; DeepQA; Oncology expert advisor; Advanced analytics; Cloud computing infrastructure; Clinical research; Drug discovery; Genomic sequencing capabilities
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Share a link: https://casecent.re/p/182969
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Case
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Reference no. 319-0168-1
Subject category: Strategy and General Management
Authors: Anil Anirudhan (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 11 pages
Data source: Published sources
Topics: BenevolentAI; Disruptive innovation; Incremental innovation; Strategic innovation; Artificial Intelligence; Breakthrough innovation; Drug discovery; Debilitating diseases; Traditional drug discovery; Clinical trails; Pre-clinical testing; AIs; AMD; Parkinson's; Clinical development
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Share a link: https://casecent.re/p/162645
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