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Structured assignment
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Reference no. 509-118-4
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Sowjanya Mora Fareeda (IBS Case Development Center); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 14 pages
Data source: Published sources
Topics: Positioning; Marketing mix; 4Ps; Positioning strategies; Cosmetics; Marketing strategies; Fairness market; P&G; Differentiating; Consumer behaviour; Women consumers; Indian cosmetics market
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Share a link: https://casecent.re/p/92661
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Case
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Reference no. 509-118-1
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Sowjanya Mora Fareeda (IBS Case Development Center); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 20 pages
Data source: Published sources
Topics: Positioning; Marketing mix; 4Ps; Positioning strategies; Cosmetics; Marketing strategies; Fairness market; P&G; Differentiating; Consumer behaviour; Women consumers; Indian cosmetics market
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Share a link: https://casecent.re/p/92660
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Case
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Reference no. IB92
Subject category: Strategy and General Management
Authors: Bruce McKern (Stanford Graduate School of Business, Stanford University); David W Hoyt (Stanford Graduate School of Business, Stanford University); Daniela Bouissou (Stanford Graduate School of Business, Stanford University); Leonardo Yamamoto (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 20 January 2010
Length: 41 pages
Data source: Field research
Topics: Cosmetics; International marketing; Brands; Distribution; International operations; Corporate responsibility
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Share a link: https://casecent.re/p/94818
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Case
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Reference no. 306-470-1
Subject category: Strategy and General Management
Authors: Zhigang Tao (HKU Business School, The University of Hong Kong); Li Dongya (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2006
Length: 16 pages
Data source: Published sources
Topics: Multinationals; Mergers & acquisitions; China; Cosmetics; Mass market; Cosmetics industry
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Share a link: https://casecent.re/p/69565
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Case
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Reference no. 706-046-1
Subject category: Ethics and Social Responsibility
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Arpita Siddhanta (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 25 pages
Data source: Published sources
Topics: Body Shop; Anita Roddick; Ethics; Cosmetics; Natural ingredients; Animal testing; Community trade; Takeover; L'Oreal; Human rights; Jojoba oil; Ethical consumer; Boycott; Gordon Roddick; Nestle
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Share a link: https://casecent.re/p/69616
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Case
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Reference no. 306-358-1
Subject category: Strategy and General Management
Authors: Supratim Majumdar (IBS Research Centre, Kolkata (IRCK)); Abhijit Gupta (IBS Research Centre, Kolkata (IRCK))
Published by: IBS Research Center
Published in: 2006
Length: 14 pages
Data source: Published sources
Topics: L'Oreal acquisition of Body Shop; Merger synergies; Cosmetics; Beauty products; Inorganic growth strategy; Ethical business practices; Animal testing; Brand image; Natural-based cosmetics; Anita Roddick; Lindsay Owen-Jones; Dermatology; Personal care products
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Share a link: https://casecent.re/p/68942
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Prize winner
Case
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Reference no. IMD-3-1433
Subject category: Strategy and General Management
Authors: Jean-Philippe Deschamps (International Institute for Management Development (IMD)); Benoit Leleux (International Institute for Management Development (IMD)); Atul Pahwa (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 15.09.2006
Length: 17 pages
Data source: Field research
Topics: Entrepreneurship; Developing countries; Water treatment; Pharma; Cosmetics
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Prize winner
Case
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Reference no. 506-151-1
Subject category: Marketing
Authors: Amitava Chattopadhyay (INSEAD); Betania Tanure (London Business School (LBS)); Nina Paavola (INSEAD)
Published by: INSEAD
Originally published in: 2006
Version: 04.2014
Revision date: 27-Jun-2012
Length: 25 pages
Data source: Field research
Topics: Marketing; Strategy; Internationalisation; Branding; Global branding; Brazil/Latin America; Emerging markets; Cosmetics
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Share a link: https://casecent.re/p/69425
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Case
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Reference no. 509-019-1
Subject category: Marketing
Authors: Lutz Kaufmann (WHU Otto Beisheim School of Management); Yingying Bauer (WHU Otto Beisheim School of Management)
Published by: WHU - Otto Beisheim School of Management
Originally published in: 2009
Version: 1 February 2009
Length: 17 pages
Data source: Field research
Topics: Corporate strategy; International expansion strategy; China; Expansion paths; Beiersdorf; Cosmetics; Hair care; Mergers & acquisitions (M&A); Market entrance; Cultural competence; Local adaptation
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Share a link: https://casecent.re/p/87431
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Case
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Reference no. 309-191-1
Subject category: Strategy and General Management
Authors: Vivek Gupta (IBS Center for Management Research); Pummy Chatterjee (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2009
Length: 17 pages
Data source: Published sources
Topics: L'Oreal; L'Oreal China; Localisation strategies; Cultural differences; Diversified product portfolio; Brand innovation; Brand awareness; Multibrand strategy; Market segments; Product segments; Advertising; Brand acquisitions; Mass market; Cosmetics; Economic environment
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Share a link: https://casecent.re/p/90584
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Case
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Reference no. 307-398-1
Subject category: Strategy and General Management
Authors: Li Dongya (HKU Business School, The University of Hong Kong); Zhigang Tao (HKU Business School, The University of Hong Kong); Isabella Chan (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2007
Length: 12 pages
Data source: Published sources
Topics: Avon; Business model; China; Cosmetics; Direct sales; Distribution; Emerging markets
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Share a link: https://casecent.re/p/77149
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Case
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Reference no. 501-056-1
Subject category: Marketing
Authors: Pierre Chandon (INSEAD); Klaus Wertenbroch (INSEAD); Nicholas Rowell (INSEAD)
Published by: INSEAD
Originally published in: 2001
Version: 01/2020
Revision date: 6-Jan-2021
Length: 21 pages
Data source: Field research
Topics: Marketing; Advertising; Branding; Brand management; Luxury goods; Cosmetics; Perfumes; Brand revitalisation
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Share a link: https://casecent.re/p/7946
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Case
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Reference no. 9-801-362
Subject category: Entrepreneurship
Authors: Nancy F Koehn (Harvard Business School); (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 27 February 2002
Length: 44 pages
Data source: Published sources
Topics: Cosmetics; Entrepreneurship; Innovation; Leadership
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Share a link: https://casecent.re/p/41558
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Case
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Reference no. 9-481-126
Subject category: Human Resource Management / Organisational Behaviour
Authors: John P Kotter (Harvard Business School); John Stengrevics (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1981
Length: 13 pages
Data source: Field research
Topics: Cosmetics; Entrepreneurship; Leadership; Power & influence
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Share a link: https://casecent.re/p/48180
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Case
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Reference no. CCW220203
Subject category: Production and Operations Management
Authors: Carri Chan (Columbia Business School, Columbia University); C Daniel Guetta (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2022
Version: November 8, 2023
Revision date: 22-Feb-2024
Length: 18 pages
Data source: Published sources
Topics: Big data; Analytics; Estee Lauder; Clinique; Origins; Mac; Bobbi Brown; Cosmetics; Beauty; Prestige; China; Jane Lauder; Anurag Avlash; Consumer feedback; Complaints; Quality management
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Share a link: https://casecent.re/p/183350
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