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Case
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Reference no. 311-099-1
Subject category: Strategy and General Management
Authors: Jamie Anderson (Antwerp Management School); Martin Kupp (ESMT GmbH); Joerg Reckhenrich (Antwerp Management School)
Published in: 2011
Length: 13 pages
Data source: Published sources
Topics: Lady Gaga; Google; Apple; Twitter; Facebook; MySpace; Music; Strategy; Innovation; Universal; Sony
Notes: A special version is available without graphic images
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Case
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Reference no. 311-120-1
Subject category: Strategy and General Management
Authors: Becky Schutt (Cambridge Judge Business School)
Published by: Cambridge Judge Business School, University of Cambridge
Originally published in: 2011
Version: April 2010
Length: 36 pages
Data source: Field research
Topics: Diversification; Ansoff Matrix; Founder's syndrome; Blue ocean; errc; Music; Technology; Environment; Festival; New product; New market; Arts administration; Strategy; Digital; Artist
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Case
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Reference no. 307-254-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC)); Ramamurthy Nambi (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 15 pages
Data source: Published sources
Topics: Merger; Satellite radio; XM; Sirius; FCC (Federal Communications Commission); Broadcast; Entertainment; Music; Subscriber; Monopoly; UBS (Union Bank of Switzerland); DirecTV; Wall Street; EchoStar; Dish Network
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Case
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Reference no. SM112B
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University); Les Vadasz (Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 4 October 2005
Length: 14 pages
Data source: Field research
Topics: Music; On-line distribution; Entertainment industry; Recording industry; Podcasting
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Structured assignment
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Reference no. 307-438-4
Subject category: Strategy and General Management
Authors: Priyanka Ramgopal (IBS Case Development Center); Menaka Rao (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 2 pages
Data source: Published sources
Topics: Coffee; Diversification; Core brand; Competitors; McDonalds; Apple; Digital piracy; Growth strategy; Brand equity; Schultz; Music; Hear music; XM satellite radio; Paul McCartney; Unification of two brands
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Case
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Reference no. 307-438-1
Subject category: Strategy and General Management
Authors: Priyanka Ramgopal (IBS Case Development Center); Menaka Rao (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 7 pages
Data source: Published sources
Topics: Coffee; Diversification; Core brand; Competitors; McDonalds; Apple; Digital piracy; Growth strategy; Brand equity; Schultz; Music; Hear music; XM satellite radio; Paul McCartney; Unification of two brands
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Case
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Reference no. ESMT-306-0059-1
Subject category: Strategy and General Management
Authors: Jamie Anderson (ESMT GmbH); Martin Kupp (ESMT GmbH)
Published by: ESMT European School of Management and Technology
Originally published in: 2006
Version: 8 August 2006
Length: 7 pages
Data source: Generalised experience
Topics: Madonna; Music; Entertainment; MTV (Music Television); Music awards; Strategy; Competitive advantage; Renewal; Reinvention
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Prize winner
Case
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Reference no. 312-096-1
Subject category: Strategy and General Management
Authors: Alber Sabanoglu Segura (IE Business School (Instituto de Empresa S.L)); Carl Joachim Kock (IE Business School (Instituto de Empresa S.L))
Published by: IE Business School
Originally published in: 2012
Version: 19 February 2009
Length: 23 pages
Data source: Published sources
Topics: Music; Turkey; Concert organization; Strategy; Innovation; POZITIF; Jazz; Babylon; Istanbul; Festivals; Concert sponsorship; Clubs; Entrepreneurship
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Case
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Reference no. 802-074-1
Subject category: Entrepreneurship
Authors: William D Bygrave (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 10.03.02
Length: 12 pages
Data source: Field research
Topics: Entrepreneurship; Music; Venture capital; Internet; On-line; Digitising; Compact disk; Start-up
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Case
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Reference no. 201-030-1
Subject category: Finance, Accounting and Control
Authors: John Sullivan (Boston University)
Published in: 2001
Length: 12 pages
Data source: Published sources
Topics: Finance; Internet; Strategy; Music; Law; Copyright; Intellectual property
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Case
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Reference no. SM-1709-E
Subject category: Strategy and General Management
Authors: Govert Vroom (IESE Business School); Isaac Sastre (IESE Business School); Abhishek Deshmane (IESE Business School)
Published by: IESE Business School
Originally published in: 2021
Version: 4/10/21
Revision date: 27-Jul-2022
Length: 31 pages
Data source: Published sources
Topics: Spotify; Digital goods; Competition; Music; Streaming; Disruption; Podcast
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Case
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Reference no. 320-0113-1
Subject category: Strategy and General Management
Authors: Subhankar Dutta (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2020
Length: 12 pages
Data source: Published sources
Topics: Payment; Delivery; Music; Video; Grocery; Cost; Subscription; Flywheel cycle; Consumer behaviour; Sports; Football; Broadcast; Broadband; Television; Bandwidth
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Case
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Reference no. 520-0033-1
Subject category: Marketing
Authors: Subhankar Dutta (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2020
Length: 11 pages
Data source: Published sources
Topics: Internet; Video; Music; Audio; SMS; Market; Radio; Digital media; Broadband; Telecommunication; Consumption; Demand; Discovery; Website; Technology
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Case
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Reference no. 521-0022-1
Subject category: Marketing
Authors: Koti Vinod Babu (IBS Center for Management Research); V Namratha Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2021
Length: 7 pages
Data source: Published sources
Topics: Experiential marketing; Marketing communication; Millennials; Brand promotion; Digital marketing; Social media marketing; Indian advertising regulations; Brand association; Surrogate advertising; Consumer behavior; External influences; Cultural influences on consumer behavior; Targeting; Brand image; Music
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Case
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Reference no. CCW190413
Subject category: Entrepreneurship
Authors: Michael Mauskapf (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2019
Version: March 21, 2019
Revision date: 3-Jul-2019
Length: 24 pages
Data source: Field research
Topics: Music industry; Music; Sound recording industries; Entrepreneurial legal issues; Entrepreneurs; Personal characteristics; Personal strategy & style; Vision; Self-awareness; Resilience
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Compact case
Supplement
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Reference no. CCW190413SA
Subject category: Entrepreneurship
Authors: Michael Mauskapf (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2019
Version: January 3, 2019
Revision date: 3-Jul-2019
Length: 1 pages
Data source: Field research
Topics: Music industry; Music; Sound recording industries; Entrepreneurial legal issues; Entrepreneurs; Personal characteristics; Personal strategy & style; Vision; Self-awareness; Resilience
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Case
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Reference no. 319-0271-1
Subject category: Strategy and General Management
Authors: Garima Ratna (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2019
Length: 17 pages
Data source: Published sources
Topics: BTS; K-Pop; Global; Music; South Korean; Hallyu; Idol groups
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Case
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Reference no. CCW140202
Subject category: Production and Operations Management
Authors: Omar Besbes (Columbia Business School, Columbia University); Mark Broadie (Columbia Business School, Columbia University); Garrett van Ryzin (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2014
Version: 31 October 2013
Length: 8 pages
Data source: Published sources
Topics: Music; Songs; Subscription services; Preferences; Recommendation; Recommendation analytics; Nearest neighbors; Prediction; Recommendation systems
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