More search options
Basket icon
No items
Basket icon

Search results

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
We have found 10 products that meet your criteria.
New search Share these results
You searched using the following criteria:
Specific topic: Market segments
Too few results? Show fuzzy matches 

Too many results?

Refine search
Alternatively, use the filters below to quickly narrow your search and identify items of further interest.
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing 

Applying filter...
Structured assignment
-
Reference no. 505-044-4
Subject category: Marketing
Authors: Mercy Mathew (IBS Case Development Center); Anuradha Donepudi (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 11 pages
Data source: Published sources
Topics: Barbie; Mattel Inc; Tween girl market; Preteens; Age compression; Market segments; Brand merchandising; Brand extension; Millennial generation; Baby boomers; Demographics; Generation X; Generation Y; Line extensions
View full details
Share a link: https://casecent.re/p/74294
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. 309-191-1
Subject category: Strategy and General Management
Authors: Vivek Gupta (IBS Center for Management Research); Pummy Chatterjee (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2009
Length: 17 pages
Data source: Published sources
Topics: L'Oreal; L'Oreal China; Localisation strategies; Cultural differences; Diversified product portfolio; Brand innovation; Brand awareness; Multibrand strategy; Market segments; Product segments; Advertising; Brand acquisitions; Mass market; Cosmetics; Economic environment
View full details
Share a link: https://casecent.re/p/90584
| No reviews for this item
View our pricing guide or login to see prices.
Case
-
Reference no. 302-196-1
Subject category: Strategy and General Management
Authors: Vivek Gupta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2002
Length: 25 pages
Data source: Published sources
Topics: Zurich Financial Services; History of Zurich; Market segments; Geographic segments; Human resources strategies; Social responsibility; Future outlook of Zurich
View full details
Share a link: https://casecent.re/p/21540
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. 318-0108-1
Subject category: Strategy and General Management
Authors: V Namratha Prasad (IBS Center for Management Research); Anil Anirudhan (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2018
Length: 11 pages
Data source: Published sources
Topics: Hershey; Product diversification; Strategic acquisition; Bolt-on acquisition; Business synergies; New product development; Competition; Product life cycle; Consumer behavior; Inorganic growth; Motives of acquisition; Issues leading to failure of M&A; Market segments; Unrelated diversification; Millennials
View full details
Share a link: https://casecent.re/p/152299
| No reviews for this item
View our pricing guide or login to see prices.
Case from journal
-
Reference no. JIBE12-0CS6
Subject category: Economics, Politics and Business Environment
Authors: Prashant Salwan (Indian Institute of Management Indore (IIMI))
Published by: NeilsonJournals Publishing
Originally published in: "Journal of International Business Education", 2017
Length: 15 pages
Data source: Published sources
Topics: Automobile industry (World and India); Cost leadership; Differentiation; Products; Market segments; Industry forces; Resources; Value chain
View full details
Share a link: https://casecent.re/p/153388
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. 324-0322-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2024
Length: 6 pages
Data source: Published sources
Topics: Medical device industry; Cardiovascular diseases; Coronary stent market; Market segments; Sahajanand medical technologies; Competition; Drug-eluting stents; Corporate strategy; Entrepreneurship; IPO; Expansion; US entry; Dhirajlal Kotadia; Bhargav Kotadia; Growth trajectory
View full details
Share a link: https://casecent.re/p/202899
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. C28-09-018
Spanish language
Subject category: Marketing
Authors: Maria Enriqueta Guadalupe Martinez Galindo (Tecnológico de Monterrey)
Published by: Tecnologico de Monterrey
Originally published in: 2007
Version: 23 January 2008
Length: 7 pages
Data source: Field research
Topics: Service marketing; Market segments; Product development and positioning
View full details
Share a link: https://casecent.re/p/85551
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing