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Thumbnail image for product with reference number 309-327-1
Mandarin Oriental Hotel Group (A)
Case
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Reference no. 309-327-1
Subject category: Strategy and General Management
Authors: Gabriel Szulanski (INSEAD); Jessica Zee (INSEAD); Jenifer Raver (INSEAD)
Published by: INSEAD
Originally published in: 2009
Version: 12.2009
Length: 14 pages
Data source: Field research
Topics: Mandarin Oriental Hotel Group; New York; Travel and tourism; Brand; Strategy; Hotel; Spa; Luxury
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Share a link: https://casecent.re/p/92199
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Thumbnail image for product with reference number 309-328-1
Mandarin Oriental Hotel Group (B)
Case
-
Reference no. 309-328-1
Subject category: Strategy and General Management
Authors: Gabriel Szulanski (INSEAD); Jessica Zee (INSEAD); Jenifer Raver (INSEAD)
Published by: INSEAD
Originally published in: 2009
Version: 12.2009
Length: 6 pages
Data source: Field research
Topics: Mandarin Oriental Hotel Group; New York; Travel and tourism; Brand; Strategy; Hotel; Spa; Luxury
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Share a link: https://casecent.re/p/92200
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Thumbnail image for product with reference number 308-058-1
Banyan Tree: Sustainability of a Brand During Rapid Global Expansion
Case
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Reference no. 308-058-1
Subject category: Strategy and General Management
Authors: Cathy A Enz (Cornell University); Ali Farhoomand (HKU Business School, The University of Hong Kong); Pauline Ng (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2008
Length: 39 pages
Data source: Field research
Topics: Asian financial crisis; Hotel; Singapore; Value proposition; Spa; Financial analysis; China; Thailand; Branding
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Share a link: https://casecent.re/p/79196
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Thumbnail image for product with reference number 516-0072-1
Yves Saint-Laurent: New Fields in Diversification
Case
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Reference no. 516-0072-1
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Published in: 2016
Length: 24 pages
Data source: Generalised experience
Topics: Luxury brand; Diversification; Spa; Beauty; Wellness
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Share a link: https://casecent.re/p/134983
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Thumbnail image for product with reference number 9B18M085
UNIQLO: Expansion into Canada
Case
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Reference no. 9B18M085
Subject category: Strategy and General Management
Authors: Won-Yong Oh (Lee Business School, University of Nevada, Las Vegas); Seok Woo Kwon (Haskayne School of Business, University of Calgary); Brooke Miskiman (Haskayne School of Business, University of Calgary)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-25
Length: 9 pages
Data source: Published sources
Topics: International expansion; Spa; Fast fashion; Canada; Fashion retail; General management/strategy; International
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Share a link: https://casecent.re/p/152589
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Thumbnail image for product with reference number 9B18MC085
Uniqlo: Expansion into Canada
Case
-
Reference no. 9B18MC085
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Won-Yong Oh (Lee Business School, University of Nevada, Las Vegas); Seok Woo Kwon (Haskayne School of Business, University of Calgary); Brooke Miskiman (Haskayne School of Business, University of Calgary)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-25
Length: 9 pages
Data source: Published sources
Topics: International expansion; Spa; Fast fashion; Canada; Fashion retail; General management/strategy; International
View full details
Share a link: https://casecent.re/p/162458
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This product has not been used yet
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