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Specific topic: Retail marketing mix
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Thumbnail image for product with reference number 305-588-1
Westside in 2004
Case
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Reference no. 305-588-1
Subject category: Strategy and General Management
Authors: Shilpi Lal Sharma (IBS Case Research Center (IBS CRC)); AV Vedpuriswar (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2005
Length: 11 pages
Data source: Published sources
Topics: Retail strategy; Private label strategy; Vendor management; Merchandise management; Supply chain management; Store layout and interiors; Retail marketing mix; Positioning; Pricing; Branding; Visual merchandising; In store sales promotion; Customer Relationship Management (CRM); Westside; Tata
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Share a link: https://casecent.re/p/66103
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Thumbnail image for product with reference number 519-0124-1
Kindy: How to Become a Leader in the Socks Market Again
Case
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Reference no. 519-0124-1
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Originally published in: 2019
Version: June 2019
Length: 17 pages
Data source: Generalised experience
Topics: Sales and marketing; Marketing mix; Retail marketing mix; Brand management; Positioning; Product development; Sales promotion communication; Advertising; Break-even; Socks; Footwear
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Share a link: https://casecent.re/p/164913
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