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Thumbnail image for product with reference number 306-554-1
NBC in Trouble
Case
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Reference no. 306-554-1
Subject category: Strategy and General Management
Authors: Vivek Gupta (IBS Center for Management Research); M Vinaya Kumar (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 28 pages
Data source: Published sources
Topics: NBC Television Network; CBS Television; US television broadcasting industry; Corporate growth strategies; Corporate turnaround strategies; FOX Broadcasting Company; American Broadcasting Company (ABC); NBCi (NBC Internet); Prime time network; Reality show; Federal Communications Commission; NBC Interactive; Internet advertising; NBC Universal; Prime time rankings
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Share a link: https://casecent.re/p/70140
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YouTube versus MySpace: Google's Dilemma
Case
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Reference no. 307-133-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Amish Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2007
Length: 15 pages
Data source: Published sources
Topics: Google; YouTube; MySpace; Video sharing and hosting website; User generated content; Social networking website; Web search engine; Internet advertising; Emerging media opportunity; Corporate strategy; Game theory; Competitive strategies; Diversification strategy; Mergers & acquisitions (M&A)
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Share a link: https://casecent.re/p/72171
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Thumbnail image for product with reference number 309-282-1
AdWords Goes Mobile: A Move into Mobile Advertisement
Case
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Reference no. 309-282-1
Subject category: Strategy and General Management
Authors: Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Abhijit Ray (IBS Case Research Center (IBS CRC)); Kerani Suresh (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 10 pages
Data source: Published sources
Topics: Mobile search market; Mobile advertising industry; AdWords in mobile advertisement; Google''s mobile search; Google''s strategy in mobile advertising; Internet advertising; Microsoft and Yahoo in mobile search; Convergence of technologies; Pay-per-click advertising model; Organic search; Google''s Android interface for mobile; Yahoo''s oneSearch
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Share a link: https://casecent.re/p/91536
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Thumbnail image for product with reference number 309-282-4
AdWords Goes Mobile: A Move into Mobile Advertisement
Structured assignment
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Reference no. 309-282-4
Subject category: Strategy and General Management
Authors: Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Abhijit Ray (IBS Case Research Center (IBS CRC)); Kerani Suresh (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Mobile search market; Mobile advertising industry; AdWords in mobile advertisement; Google''s mobile search; Google''s strategy in mobile advertising; Internet advertising; Microsoft and Yahoo in mobile search; Convergence of technologies; Pay-per-click advertising model; Organic search; Google''s Android interface for mobile; Yahoo''s oneSearch
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Thumbnail image for product with reference number 507-155-1
Marketing the 'YouTube' Way
Case
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Reference no. 507-155-1
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Amish Shah (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2007
Length: 15 pages
Data source: Published sources
Topics: YouTube; Google; Video sharing websites; User generated content; Brand channels; Participatory video advertisements; Broadcast yourself; Video advertising; Steve Chan and Chad Hurley; Internet advertising; Alternative media; Viral marketing; Branding; Advertising and marketing; Emerging media opportunity
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Share a link: https://casecent.re/p/76614
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FindWhat.com
Case from journal
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Reference no. NAC2324
Subject category: Strategy and General Management
Authors: Gerald Segal (Florida Gulf Coast University); Joel Harmon (Fairleigh Dickinson University)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2003
Length: 18 pages
Data source: Field research
Topics: Strategic management; Entrepreneurship; Industry change; Positioning; e-Commerce; Internet advertising
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Thumbnail image for product with reference number 308-177-1
The US Newspaper Industry at Crossroads?
Case
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Reference no. 308-177-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Roopesh Ramakrishnan (IBS Case Research Center (IBS CRC)); Rasheeda Shums (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 17 pages
Data source: Published sources
Topics: US newspaper industry; NAA (Newspaper Association of America); WAN (wide area network); Digital media; Ad spend; Classified ads; Consumer spectrum; Interactive marketing; New media; Internet advertising; Crossroads; Newspaper websites; Business models; Google; Yahoo!
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Share a link: https://casecent.re/p/81173
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Thumbnail image for product with reference number 308-177-4
The US Newspaper Industry at Crossroads?
Structured assignment
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Reference no. 308-177-4
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Roopesh Ramakrishnan (IBS Case Research Center (IBS CRC)); Rasheeda Shums (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: US newspaper industry; NAA (Newspaper Association of America); WAN (wide area network); Digital media; Ad spend; Classified ads; Consumer spectrum; Interactive marketing; New media; Internet advertising; Crossroads; Newspaper websites; Business models; Google; Yahoo!
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Thumbnail image for product with reference number 306-213-4
Yahoo!: A Jack of All Trades?
Structured assignment
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Reference no. 306-213-4
Subject category: Strategy and General Management
Authors: Lekha Ravi (ICFAI Business School, Chennai); J Shalom Jenifer (ICFAI Business School, Chennai); Vara Vasanthi (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Yahoo!; Internet; Media; Entertainment; Internet advertising; e-Commerce transactions; Chinese operations; Search engine; Network optimisation; Diversification strategies; Internet growth strategies; Adware; Revenue models
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Share a link: https://casecent.re/p/81838
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DoubleClick, Inc: A Strategic Transformation
Case
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Reference no. 902-037-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Patricia Reese (INSEAD); Soumitra Dutta (INSEAD); Theodoros Evgeniou (INSEAD)
Published by: INSEAD
Published in: 2002
Length: 24 pages
Data source: Field research
Topics: Business transformation; On-line advertising; Internet advertising; DoubleClick; DART; On-line vs traditional advertising; Media networks; Network effects; Abacus, informediaries; Data co-operatives and data management; Catalogues companies; Privacy policies; Network dynamics; Unique technology; e-Mail and on-line marketing
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Share a link: https://casecent.re/p/8268
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Yahoo!: A Jack of All Trades?
Case
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Reference no. 306-213-1
Subject category: Strategy and General Management
Authors: Seema Prasad (IBS Case Research Center (IBS CRC)); B Anand Rao (ICFAI Business School, Ahmedabad); S Bhaskaran (ICFAI Business School, Chennai)
Published by: IBS Research Center
Published in: 2006
Length: 14 pages
Data source: Published sources
Topics: Yahoo!; Internet; Media; Entertainment; Internet advertising; e-Commerce transactions; Chinese operations; Search engine; Network optimisation; Diversification strategies; Internet growth strategies; Adware; Revenue models
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Share a link: https://casecent.re/p/68237
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Can Facebook Take on Google’s YouTube?
Case
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Reference no. 315-028-1
Subject category: Strategy and General Management
Authors: Suchitra Mohanty (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2015
Length: 10 pages
Data source: Published sources
Topics: Facebook; YouTube; Digital video space; Strategy; Google; Yahoo!; Virtual monopoly; LiveRail; Autoplay; Google preferred video program; Internet advertising; Video advertising; Hulu
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Share a link: https://casecent.re/p/126221
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Everyday Medical - Keyword Bidding Optimization
Case
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Reference no. CCW090206
Subject category: Production and Operations Management
Authors: Constantinos Maglaras (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2009
Version: April 27, 2009
Length: 12 pages
Data source: Field research
Topics: Marketing; Media and technology; Operations; Risk management medical equipment; Advertising; Optimization; Internet advertising; Maximize returns; Key word; On-line advertising; SEO; Search engine optimization
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Share a link: https://casecent.re/p/132629
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