Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 5 November 2001
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https://casecent.re/p/102040
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Abstract
This is a Spanish version. Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now has to decide whether to enter the US Hispanic market and which of its two core businesses (retail and finance) to emphasize.
Location:
Size:
Gross revenue USD1.5 billion revenues, 3,000 employees
Other setting(s):
2001
About
Abstract
This is a Spanish version. Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now has to decide whether to enter the US Hispanic market and which of its two core businesses (retail and finance) to emphasize.
Settings
Location:
Size:
Gross revenue USD1.5 billion revenues, 3,000 employees
Other setting(s):
2001