This Case Sucks: Beavis, Butt-head, and TV Content (A)

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 9-309-S42

Spanish language

Subject category: Ethics and Social Responsibility

Authors: Joseph L Badaracco (Harvard Business School); Jerry Useem (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1996

Version: 15 January 1997

Revision date: 11-Apr-2019

Length: 23 pages

Data source: Published sources

Topics: Business ethics; Advertising media; Social responsibility; Decision making; Corporate governance; Social issues

Share a link: https://casecent.re/p/104132

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

This is a Spanish version. Beginning in 1992, 'Beavis and Butt-head', an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after the show was blamed for inspiring a five-year-old to set a fire that killed his younger sister, the controversy posed difficult decisions both for MTV's parent company, Viacom, and for advertisers, including some of America's biggest.

Location:

United States

Industries:

Television broadcasting; Regulation; Arts, entertainment & sports

Size:

USD2 billion revenues

Other setting(s):

1992-1994