USA Interactive - The Case Centre

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Case

Reference no. SM90C

Subject category: Strategy and General Management

Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Philip Meza (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 2002

Version: 27 October 2002

Length: 25 pages

Data source: Field research

Topics: e-Commerce; Television

Share a link: https://casecent.re/p/104185

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Abstract

This is part of a case series. When USA Networks sold its movie and television assets, the company renamed itself USA Interactive. The sale represented a significant shift in the company's asset base and strategy. Some thought that the sale of USA Networks' media assets put to rest, at least for entrepreneur Barry Diller, his vision of synergy between entertainment and e-commerce assets - a synergy that was eluding AOL Time Warner and others. What would be USA Interactive's goals and strategy now that its entertainment assets were sold, and what would have to happen for the company to attain those goals?

Location:

USA

Industry:

e-Commerce, media

Size:

16,900 employees, USD5.3 billion

Other setting(s):

2002