Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 9 minutes
Data source: Field research
Notes: There is a combined video available that includes all 3 interviews for ease of use in the classroom. File size 797MB. Click for more information.
Abstract
This supporting video is to accompany the case. This video is an interview with Ian Telford. It provides: (1) a feel for the man and his willingness to take risks; (2) a description of Telford's rich prior experience within Dow (this clearly helped the venture); (3) a sense for the senior management support that is necessary to make entrepreneurship work; and (4) a glimpse into the motivations of a corporate entrepreneur. The purpose of this and the companion videos is not to provide a 'solution to the case', but rather to set the stage on which the instructor can build a dialogue in class on internal entrepreneurship.
About
Abstract
This supporting video is to accompany the case. This video is an interview with Ian Telford. It provides: (1) a feel for the man and his willingness to take risks; (2) a description of Telford's rich prior experience within Dow (this clearly helped the venture); (3) a sense for the senior management support that is necessary to make entrepreneurship work; and (4) a glimpse into the motivations of a corporate entrepreneur. The purpose of this and the companion videos is not to provide a 'solution to the case', but rather to set the stage on which the instructor can build a dialogue in class on internal entrepreneurship.