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Supplementary software
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Reference no. 9-217-702
Published by: Harvard Business Publishing
Published in: 2016

Abstract

This supplementary software is to accompany the case. Ethan Anderson, the CEO of San Francisco-based e-Commerce company MyTime, must decide on the company's growth strategy. MyTime's first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the United States. Student must assess the company's growth strategy and develop a model to value a prospective customer to the company's website.

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Abstract

This supplementary software is to accompany the case. Ethan Anderson, the CEO of San Francisco-based e-Commerce company MyTime, must decide on the company's growth strategy. MyTime's first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the United States. Student must assess the company's growth strategy and develop a model to value a prospective customer to the company's website.

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