General Electric: Strategic Position - 1981

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Case

Reference no. 9-320-S05

Spanish language

Subject category: Strategy and General Management

Authors: Francis J Aguilar (Harvard Business School); Richard G Hamermesh (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1987

Version: 24 March 1993

Length: 25 pages

Data source: Field research

Topics: Business policy; Entrepreneurial management; Hiring & employment; Personal strategy & style; Strategic planning; Taxation; Technology; Analytics; Recruitment; Hiring

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Abstract

This is a Spanish version. Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth.

Locations:

Connecticut; United States

Other setting(s):

1972-1981