Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 24 March 1993
Length: 19 pages
Data source: Field research
Abstract
Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth.
Locations:
Industry:
Size:
Large
Other setting(s):
1972-1981
About
Abstract
Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth.
Settings
Locations:
Industry:
Size:
Large
Other setting(s):
1972-1981