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Case
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Reference no. 9-381-174
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 24 March 1993

Abstract

Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth.
Industry:
Size:
Large
Other setting(s):
1972-1981

About

Abstract

Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth.

Settings

Industry:
Size:
Large
Other setting(s):
1972-1981

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