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Thumbnail image for product with reference number 9-720-386
Compact case
Airbus vs Boeing (K): New Partnerships (2018)
Supplement
-
Reference no. 9-720-386
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 17 October 2019
Length: 5 pages
Data source: Published sources
Topics: Competitive strategy; Joint ventures; Manufacturing processes; Partnerships; Product development
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Abstract

Supplement to the A case. This case describes Airbus's partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100-150 seats. The case also describes Boeing's 2018 joint venture with the Brazilian aerospace company Embraer, which produced the E2 Family of planes (97-120 seats).
Locations:
Brazil; Canada; Europe; United States
Industry:
Transportation and distribution
Size:
> 1 billion; Fortune 500
Other setting(s):
2017-2018
Thumbnail image for product with reference number 5-710-405
Airbus vs Boeing: Parts (A) to (F)
Teaching note
-
Reference no. 5-710-405
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 29 March 2010
Length: 25 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 9-707-447
Airbus vs Boeing (A)
Case
-
Reference no. 9-707-447
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 15 November 2013
Revision date: 4-Dec-2013
Length: 21 pages
Data source: Published sources
Topics: Agile software development; Decision making; Business conditions; Incubators; Strategic alliances; Coopetition; Business models; Competition; Game theory; Transportation planning
View full details
Thumbnail image for product with reference number 9-716-436
Airbus versus Boeing (A)
Case
-
Reference no. 9-716-436
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 2 December 2024
Revision date: 18-Dec-2024
Length: 17 pages
Data source: Published sources
Topics: Business and Government relations; Business models; Competitive strategy; Decision making; Manufacturing processes; Manufacturing strategy
View full details
Thumbnail image for product with reference number 9-707-448
Compact case
Airbus vs Boeing (B): Should Airbus Build the Vlct Alone?
Supplement
-
Reference no. 9-707-448
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Jordan Mitchell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 18 September 2007
Length: 3 pages
Data source: Published sources
Topics: Business models; Game theory; Decision making
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-707-449
Compact case
Airbus vs Boeing (C): Developments from 1996 to 1999
Supplement
-
Reference no. 9-707-449
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Jordan Mitchell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 February 2010
Length: 4 pages
Data source: Published sources
Topics: Business models; Game theory; Mergers & acquisitions
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-707-450
Compact case
Airbus vs Boeing (D): 2000
Supplement
-
Reference no. 9-707-450
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 February 2010
Length: 3 pages
Data source: Published sources
Topics: Business models; Game theory; Mergers & acquisitions; Product development
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-707-451
Compact case
Airbus vs Boeing (E): 2001
Supplement
-
Reference no. 9-707-451
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 February 2010
Length: 3 pages
Data source: Published sources
Topics: Business models; Game theory; Decision analysis; Product development
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-707-452
Compact case
Airbus vs Boeing (F): 2002-2006
Supplement
-
Reference no. 9-707-452
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 February 2010
Length: 4 pages
Data source: Published sources
Topics: Business models; Management performance; Game theory; Decision making; Product development
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-720-382
Airbus vs Boeing (G): New Planes and Upgrades (2011)
Supplement
-
Reference no. 9-720-382
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 11 June 2020
Revision date: 30-Jun-2020
Length: 7 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Product development
View full details
Thumbnail image for product with reference number 9-720-383
Compact case
Airbus vs Boeing (H): Wing Cracks and Battery Fires (2013)
Supplement
-
Reference no. 9-720-383
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 17 October 2019
Length: 5 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Marketing; Product development
View full details
Thumbnail image for product with reference number 9-720-384
Compact case
Airbus vs Boeing (I): Airbus Introduces the A350 (2015)
Supplement
-
Reference no. 9-720-384
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 17 October 2019
Length: 5 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Product development
View full details
Thumbnail image for product with reference number 9-720-385
Compact case
Airbus vs Boeing (J): New Plane Developments (2016)
Supplement
-
Reference no. 9-720-385
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 17 October 2019
Length: 4 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Organizational restructuring; Product development
View full details
Thumbnail image for product with reference number 9-720-387
Compact case
Airbus vs Boeing (L): Discontinuing the A380 (February 2019)
Supplement
-
Reference no. 9-720-387
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 17 October 2019
Length: 4 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Product development
View full details
Thumbnail image for product with reference number 9-720-388
Airbus vs Boeing (M): MAX 8 Disasters (July 2019)
Supplement
-
Reference no. 9-720-388
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 11 June 2020
Revision date: 25-Aug-2020
Length: 8 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Marketing; Product development
View full details
Thumbnail image for product with reference number 9-724-377
Airbus vs Boeing (N): Air Travel amidst COVID-19 (July 2020)
Supplement
-
Reference no. 9-724-377
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 11 August 2023
Length: 7 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Marketing; Product development
View full details
Thumbnail image for product with reference number 9-724-378
Compact case
Airbus vs Boeing (O): Aiming towards Carbon-Free Flying (June 2023)
Supplement
-
Reference no. 9-724-378
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Jordan Mitchell (Dalhousie University)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 11 August 2023
Length: 3 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Marketing; Product development
View full details

About

Abstract

Supplement to the A case. This case describes Airbus's partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100-150 seats. The case also describes Boeing's 2018 joint venture with the Brazilian aerospace company Embraer, which produced the E2 Family of planes (97-120 seats).

Settings

Locations:
Brazil; Canada; Europe; United States
Industry:
Transportation and distribution
Size:
> 1 billion; Fortune 500
Other setting(s):
2017-2018

Related

Thumbnail image for product with reference number 5-710-405
Airbus vs Boeing: Parts (A) to (F)
Teaching note
-
Reference no. 5-710-405
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 29 March 2010
Length: 25 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 9-707-447
Airbus vs Boeing (A)
Case
-
Reference no. 9-707-447
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 15 November 2013
Revision date: 4-Dec-2013
Length: 21 pages
Data source: Published sources
Topics: Agile software development; Decision making; Business conditions; Incubators; Strategic alliances; Coopetition; Business models; Competition; Game theory; Transportation planning
View full details
Thumbnail image for product with reference number 9-716-436
Airbus versus Boeing (A)
Case
-
Reference no. 9-716-436
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 2 December 2024
Revision date: 18-Dec-2024
Length: 17 pages
Data source: Published sources
Topics: Business and Government relations; Business models; Competitive strategy; Decision making; Manufacturing processes; Manufacturing strategy
View full details
Thumbnail image for product with reference number 9-707-448
Compact case
Airbus vs Boeing (B): Should Airbus Build the Vlct Alone?
Supplement
-
Reference no. 9-707-448
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Jordan Mitchell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 18 September 2007
Length: 3 pages
Data source: Published sources
Topics: Business models; Game theory; Decision making
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-707-449
Compact case
Airbus vs Boeing (C): Developments from 1996 to 1999
Supplement
-
Reference no. 9-707-449
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Jordan Mitchell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 February 2010
Length: 4 pages
Data source: Published sources
Topics: Business models; Game theory; Mergers & acquisitions
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-707-450
Compact case
Airbus vs Boeing (D): 2000
Supplement
-
Reference no. 9-707-450
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 February 2010
Length: 3 pages
Data source: Published sources
Topics: Business models; Game theory; Mergers & acquisitions; Product development
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-707-451
Compact case
Airbus vs Boeing (E): 2001
Supplement
-
Reference no. 9-707-451
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 February 2010
Length: 3 pages
Data source: Published sources
Topics: Business models; Game theory; Decision analysis; Product development
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-707-452
Compact case
Airbus vs Boeing (F): 2002-2006
Supplement
-
Reference no. 9-707-452
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Erich Alexander Voigt (Tiggeman Associates); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 February 2010
Length: 4 pages
Data source: Published sources
Topics: Business models; Management performance; Game theory; Decision making; Product development
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Thumbnail image for product with reference number 9-720-382
Airbus vs Boeing (G): New Planes and Upgrades (2011)
Supplement
-
Reference no. 9-720-382
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 11 June 2020
Revision date: 30-Jun-2020
Length: 7 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Product development
View full details
Thumbnail image for product with reference number 9-720-383
Compact case
Airbus vs Boeing (H): Wing Cracks and Battery Fires (2013)
Supplement
-
Reference no. 9-720-383
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 17 October 2019
Length: 5 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Marketing; Product development
View full details
Thumbnail image for product with reference number 9-720-384
Compact case
Airbus vs Boeing (I): Airbus Introduces the A350 (2015)
Supplement
-
Reference no. 9-720-384
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 17 October 2019
Length: 5 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Product development
View full details
Thumbnail image for product with reference number 9-720-385
Compact case
Airbus vs Boeing (J): New Plane Developments (2016)
Supplement
-
Reference no. 9-720-385
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 17 October 2019
Length: 4 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Organizational restructuring; Product development
View full details
Thumbnail image for product with reference number 9-720-387
Compact case
Airbus vs Boeing (L): Discontinuing the A380 (February 2019)
Supplement
-
Reference no. 9-720-387
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 17 October 2019
Length: 4 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Product development
View full details
Thumbnail image for product with reference number 9-720-388
Airbus vs Boeing (M): MAX 8 Disasters (July 2019)
Supplement
-
Reference no. 9-720-388
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Karen Elterman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 11 June 2020
Revision date: 25-Aug-2020
Length: 8 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Marketing; Product development
View full details
Thumbnail image for product with reference number 9-724-377
Airbus vs Boeing (N): Air Travel amidst COVID-19 (July 2020)
Supplement
-
Reference no. 9-724-377
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Jordan Mitchell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 11 August 2023
Length: 7 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Marketing; Product development
View full details
Thumbnail image for product with reference number 9-724-378
Compact case
Airbus vs Boeing (O): Aiming towards Carbon-Free Flying (June 2023)
Supplement
-
Reference no. 9-724-378
Subject category: Strategy and General Management
Authors: Ramon Casadesus-Masanell (Harvard Business School); Jordan Mitchell (Dalhousie University)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 11 August 2023
Length: 3 pages
Data source: Published sources
Topics: Competitive strategy; Manufacturing processes; Marketing; Product development
View full details