Product details

In this classic bestseller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Part One - comprising chapters 1 through 4 - builds a framework that explains why sound decisions by great managers can lead firms to failure. Chapters 3 tests the framework set up in chapters 1 and 2 by exploring the mechanical excavator industry. It finds that the same factors that precipitated the failure of the leading disk drive makers also proved to be the undoing of the leading makers of mechanical excavators, in an industry that moves with a very different pace and technological intensity. This chapter is excerpted from 'The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail'.