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Case
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Reference no. UVA-M-0509
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 9 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
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Abstract

This case and its companions (see UVA-M-0510, UVA-M-0511, and UVA-M-0512) help students understand and articulate the stark realities that bring competitors together as alliance partners. The A case sets the stage for the series, describing the rationale for the alliance, the areas of conflict, and how each company sees the problems. Students are urged to examine strategies to solve the two partners'' differences, and to determine if the alliance is even worth salvaging.
Teaching note
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Reference no. UVA-M-0509TN
Subject category: Marketing
Authors: Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
View full details
Case
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Reference no. UVA-M-0510
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 12 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
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Reference no. UVA-M-0511
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 13 pages
Data source: Published sources
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
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Reference no. UVA-M-0512
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details

About

Abstract

This case and its companions (see UVA-M-0510, UVA-M-0511, and UVA-M-0512) help students understand and articulate the stark realities that bring competitors together as alliance partners. The A case sets the stage for the series, describing the rationale for the alliance, the areas of conflict, and how each company sees the problems. Students are urged to examine strategies to solve the two partners'' differences, and to determine if the alliance is even worth salvaging.

Related

Teaching note
-
Reference no. UVA-M-0509TN
Subject category: Marketing
Authors: Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
View full details
Case
-
Reference no. UVA-M-0510
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 12 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
-
Reference no. UVA-M-0511
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 13 pages
Data source: Published sources
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details
Case
-
Reference no. UVA-M-0512
Subject category: Marketing
Authors: Robert E Spekman; Lane Crowder; Katarina Paddack
Published by: Darden Business Publishing
Published in: 1997
Length: 7 pages
Topics: Entrepreneurship; Strategic alliance; Strategic planning; Technology management; Diverse protagonist
View full details