Chapter from: "Net Positive: How Courageous Companies Thrive by Giving More Than They Take"
Published by:
Harvard Business Publishing
Version: 5 October 2021
Length: 66 pages
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Abstract
Runaway climate change and rampant inequality are ravaging the world and costing a fortune. Who will help lead us to a better future? Business. In this book, Paul Polman and Andrew Winston argue that to thrive today and tomorrow, companies must become 'net positive' - giving more to the world than they take. The introduction starts with the failed hostile takeover of Unilever, a company focused on creating stakeholder value in service of a better world, highlighting shareholder primacy in action. The introduction lays out what a 'net positive' business is (improving well-being of everyone it impacts), describes the existential challenges facing humanity (the biggest being climate change and inequality), and the significant tailwinds making a deep transition possible and profitable. Chapter 5 describes the importance of opening up as a bridge between the inner work and the necessary partnerships with external stakeholders. With trust in decline but transparency on the rise, it's a tricky time for business. Putting the needs of others ahead of yours and serving all stakeholders, including those who normally serve you (suppliers), builds deep trust. Those who earn that trust experience unique access to markets and partnerships. This chapter is excerpted from 'Net Positive: How Courageous Companies Thrive by Giving More Than They Take'.
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Abstract
Runaway climate change and rampant inequality are ravaging the world and costing a fortune. Who will help lead us to a better future? Business. In this book, Paul Polman and Andrew Winston argue that to thrive today and tomorrow, companies must become 'net positive' - giving more to the world than they take. The introduction starts with the failed hostile takeover of Unilever, a company focused on creating stakeholder value in service of a better world, highlighting shareholder primacy in action. The introduction lays out what a 'net positive' business is (improving well-being of everyone it impacts), describes the existential challenges facing humanity (the biggest being climate change and inequality), and the significant tailwinds making a deep transition possible and profitable. Chapter 5 describes the importance of opening up as a bridge between the inner work and the necessary partnerships with external stakeholders. With trust in decline but transparency on the rise, it's a tricky time for business. Putting the needs of others ahead of yours and serving all stakeholders, including those who normally serve you (suppliers), builds deep trust. Those who earn that trust experience unique access to markets and partnerships. This chapter is excerpted from 'Net Positive: How Courageous Companies Thrive by Giving More Than They Take'.